Transitioning e-commerce: Perceived pathways for the Norwegian urban freight sector

E-commerce is becoming an increasingly visible feature of modern society that places increasing strain on transport systems. Research has hitherto paid substantial attention to ways in which e-commerce might modify personal travel behaviour but has been less attentive to the ramifications of e-commerce for urban freight. Although contemporary conditions of urban freight are increasingly scrutinised by scholars in several disciplines, this study peeks into the future of urban freight from the scholarly perspective of sustainability transitions. Specifically, we investigate what expectations Norwegian freight providers hold for the transition pathways of their own sector. We find that the Norwegian urban freight sector expects technological shifts to be most prominent, pointing to the replacement of vans and lorries with low-emission models. Conversely, although deemed important enough, the urban freight sector orients less towards behavioural shifts that enhance efficiencies within and across freight providers. To ensure more transformative effects in the transition pathways of urban freight, we thus advise decision-makers in urban planning to establish inclusive approaches to policy making that enhance the legitimacy of technological and behavioural shifts in urban freight alike.