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Travellers’ profiles definition using statistical multivariate analysis of attitudinal variables

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  • Pronello, Cristina
  • Camusso, Cristian

Abstract

This paper aims at presenting a set of travellers’ typologies using attributes characterizing people’s attitude, through an Exploratory Factor Analysis (EFA), and a subsequent cluster analysis (CA), based on the obtained latent constructs. The final goal is to contribute to deepen the knowledge on market segmentation in order to define more people-oriented transport policies, focusing on a medium size Italian city, Alessandria. Six factors have been defined on which the k-means cluster analysis has been applied finding four travellers’ profiles.

Suggested Citation

  • Pronello, Cristina & Camusso, Cristian, 2011. "Travellers’ profiles definition using statistical multivariate analysis of attitudinal variables," Journal of Transport Geography, Elsevier, vol. 19(6), pages 1294-1308.
    • Handle: RePEc:eee:jotrge:v:19:y:2011:i:6:p:1294-1308
    DOI: 10.1016/j.jtrangeo.2011.06.009
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