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Travelers’ segmentation based on multimodality behaviors and attitudes


  • Diana, Marco
  • Mokhtarian, Patricia L


Using data collected from 164 French employees of a transportation institute and 1904 residents of the U.S. San Francisco Bay Area, we operationalize a segmentation of mobility patterns based on objective, subjective, and desired amounts of mobility by various modes and overall. We define a multimodality index from basic concepts of information theory, and we especially focus on the degree of multimodality in an individual’s current modal mix and desired changes to that mix. The clusters that result showed some similarities and some differences across countries, where the latter are likely due to disparities in the sampling strategies and in the land use/transportation/ cultural milieux. In both cases, however, the clusters have useful policy implications, enabling us, for example, to distinguish car users who might be inclined to reduce car use and increase transit use from those who are largely content with their current modal baskets.

Suggested Citation

  • Diana, Marco & Mokhtarian, Patricia L, 2008. "Travelers’ segmentation based on multimodality behaviors and attitudes," Institute of Transportation Studies, Working Paper Series qt2cb1z6v7, Institute of Transportation Studies, UC Davis.
  • Handle: RePEc:cdl:itsdav:qt2cb1z6v7

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    References listed on IDEAS

    1. Mokhtarian, Patricia L & Salomon, Ilan & S, Lothlorien, 2001. "Understanding the Demand for Travel: It's Not Purely 'Derived'," University of California Transportation Center, Working Papers qt5bh2d8mh, University of California Transportation Center.
    2. Jörgen Garvill & Agneta Marell & Annika Nordlund, 2003. "Effects of increased awareness on choice of travel mode," Transportation, Springer, vol. 30(1), pages 63-79, February.
    3. Mokhtarian, Patricia L. & Chen, Cynthia, 2004. "TTB or not TTB, that is the question: a review and analysis of the empirical literature on travel time (and money) budgets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 38(9-10), pages 643-675.
    4. Mokhtarian, Patricia L. & Salomon, Ilan, 2001. "How derived is the demand for travel? Some conceptual and measurement considerations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(8), pages 695-719, September.
    5. Sangho Choo & Gustavo Collantes & Patricia Mokhtarian, 2005. "Wanting to travel, more or less: Exploring the determinants of the deficit and surfeit of personal travel," Transportation, Springer, vol. 32(2), pages 135-164, March.
    6. David Hensher & April Reyes, 2000. "Trip chaining as a barrier to the propensity to use public transport," Transportation, Springer, vol. 27(4), pages 341-361, December.
    7. Marie‐HéLène Massot & Jimmy Armoogum & Patrick Bonnel & David Caubel, 2005. "Potential for Car Use Reduction through a Simulation Approach: Paris and Lyon Case Studies," Transport Reviews, Taylor & Francis Journals, vol. 26(1), pages 25-42, April.
    8. Collantes, Gustavo O. & Mokhtarian, Patricia L., 2007. "Subjective assessments of personal mobility: What makes the difference between a little and a lot?," Transport Policy, Elsevier, vol. 14(3), pages 181-192, May.
    9. Ory, David T & Mokhtarian, Patricia L, 2007. "Exploring the Cognitive and Affective Mechanisms Behind Subjective Assessments of Travel Amounts," University of California Transportation Center, Working Papers qt6314g8dp, University of California Transportation Center.
    10. Thøgersen, John, 2006. "Understanding repetitive travel mode choices in a stable context: A panel study approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(8), pages 621-638, October.
    11. Iragaël Joly, 2006. "Stability or regularity of the daily travel time in Lyon? Application of a duration model," Post-Print halshs-00004011, HAL.
    12. Marco Diana & Tingting Song & Knut Wittkowski, 2009. "Studying travel-related individual assessments and desires by combining hierarchically structured ordinal variables," Transportation, Springer, vol. 36(2), pages 187-206, March.
    13. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
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    Cited by:

    1. Kandt, Jens & Rode, Philipp & Hoffmann, Christian & Graff, Andreas & Smith, Duncan, 2015. "Gauging interventions for sustainable travel: A comparative study of travel attitudes in Berlin and London," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 35-48.
    2. Jens Kandt & Philipp Rode & Christian Hoffmann & Andreas Graff & Duncan Smith, 2015. "Gauging interventions for sustainable travel: a comparative study of travel attitudes in Berlin and London," LSE Research Online Documents on Economics 63872, London School of Economics and Political Science, LSE Library.
    3. Mao, Zidan & Ettema, Dick & Dijst, Martin, 2016. "Commuting trip satisfaction in Beijing: Exploring the influence of multimodal behavior and modal flexibility," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 592-603.

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    UCD-ITS-RR-08-18; Engineering;


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