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Travelers’ segmentation based on multimodality behaviors and attitudes

  • Diana, Marco
  • Mokhtarian, Patricia L

Using data collected from 164 French employees of a transportation institute and 1904 residents of the U.S. San Francisco Bay Area, we operationalize a segmentation of mobility patterns based on objective, subjective, and desired amounts of mobility by various modes and overall. We define a multimodality index from basic concepts of information theory, and we especially focus on the degree of multimodality in an individual’s current modal mix and desired changes to that mix. The clusters that result showed some similarities and some differences across countries, where the latter are likely due to disparities in the sampling strategies and in the land use/transportation/ cultural milieux. In both cases, however, the clusters have useful policy implications, enabling us, for example, to distinguish car users who might be inclined to reduce car use and increase transit use from those who are largely content with their current modal baskets.

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Paper provided by Institute of Transportation Studies, UC Davis in its series Institute of Transportation Studies, Working Paper Series with number qt2cb1z6v7.

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Date of creation: 01 Jun 2008
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Handle: RePEc:cdl:itsdav:qt2cb1z6v7
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  1. David Hensher & April Reyes, 2000. "Trip chaining as a barrier to the propensity to use public transport," Transportation, Springer, vol. 27(4), pages 341-361, December.
  2. Iragaël Joly, 2006. "Stability or regularity of the daily travel time in Lyon? Application of a duration model," Post-Print halshs-00004011, HAL.
  3. Mokhtarian, Patricia L. & Salomon, Ilan, 2001. "How derived is the demand for travel? Some conceptual and measurement considerations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(8), pages 695-719, September.
  4. Collantes, Gustavo O. & Mokhtarian, Patricia L., 2007. "Subjective assessments of personal mobility: What makes the difference between a little and a lot?," Transport Policy, Elsevier, vol. 14(3), pages 181-192, May.
  5. Mokhtarian, Patricia L. & Chen, Cynthia, 2004. "TTB or not TTB, that is the question: a review and analysis of the empirical literature on travel time (and money) budgets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 38(9-10), pages 643-675.
  6. Thøgersen, John, 2006. "Understanding repetitive travel mode choices in a stable context: A panel study approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(8), pages 621-638, October.
  7. Marie-Hélène Massot & Jimmy Armoogum & Patrick Bonnel & David Caubel, 2006. "Potential for car use reduction through a simulation approach: Paris and Lyon case studies," Post-Print halshs-00102996, HAL.
  8. Mokhtarian, Patricia L & Salomon, Ilan & S, Lothlorien, 2001. "Understanding the Demand for Travel: It's Not Purely 'Derived'," University of California Transportation Center, Working Papers qt5bh2d8mh, University of California Transportation Center.
  9. Sangho Choo & Gustavo Collantes & Patricia Mokhtarian, 2005. "Wanting to travel, more or less: Exploring the determinants of the deficit and surfeit of personal travel," Transportation, Springer, vol. 32(2), pages 135-164, 03.
  10. Jörgen Garvill & Agneta Marell & Annika Nordlund, 2003. "Effects of increased awareness on choice of travel mode," Transportation, Springer, vol. 30(1), pages 63-79, February.
  11. Ory, David T & Mokhtarian, Patricia L, 2007. "Exploring the Cognitive and Affective Mechanisms Behind Subjective Assessments of Travel Amounts," University of California Transportation Center, Working Papers qt6314g8dp, University of California Transportation Center.
  12. Marco Diana & Tingting Song & Knut Wittkowski, 2009. "Studying travel-related individual assessments and desires by combining hierarchically structured ordinal variables," Transportation, Springer, vol. 36(2), pages 187-206, March.
  13. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
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