Transit market research using structural equation modeling and attitudinal market segmentation
This paper presents a comprehensive approach for identifying potential transit markets and for developing strategies to increase public transport ridership. The approach uses structural equation modeling (SEM) to identify simultaneously travelers' attitudes, travel behavior, and the causal relationships between a traveler's socioeconomic profile and his/her attitude toward travel. Travel attitudes are also used to identify distinct market segments and to develop plans that best serve the needs of each segment and increase transit ridership. The approach is demonstrated with a case study from the Utah Transit Authority.
Volume (Year): 15 (2008)
Issue (Month): 3 (May)
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/supportfaq.cws_home/regional|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Golob, Thomas F., 2001. "Joint models of attitudes and behavior in evaluation of the San Diego I-15 congestion pricing project," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(6), pages 495-514, July.
- Anable, Jillian & Gatersleben, Birgitta, 2005. "All work and no play? The role of instrumental and affective factors in work and leisure journeys by different travel modes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 163-181.
- Choo, Sangho & Mokhtarian, Patricia L, 2008.
"Telecommunications and travel demand and supply: Aggregate structural equation models for the US,"
University of California Transportation Center, Working Papers
qt6q8518s4, University of California Transportation Center.
- Choo, Sangho & Mokhtarian, Patricia L., 2007. "Telecommunications and travel demand and supply: Aggregate structural equation models for the US," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(1), pages 4-18, January.
- Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
- Fujii, Satoshi & Kitamura, Ryuichi, 2000. "Evaluation of trip-inducing effects of new freeways using a structural equations model system of commuters' time use and travel," Transportation Research Part B: Methodological, Elsevier, vol. 34(5), pages 339-354, June.
- Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
- Golob, Thomas F., 2003. "Structural equation modeling for travel behavior research," Transportation Research Part B: Methodological, Elsevier, vol. 37(1), pages 1-25, January.
- W.F. Lythgoe & M. Wardman, 2002. "Demand for rail travel to and from airports," Transportation, Springer, vol. 29(2), pages 125-143, May.
- Steg, Linda & Geurs, Karst & Ras, Michiel, 2001. "The effects of motivational factors on car use: a multidisciplinary modelling approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(9), pages 789-806, November.
When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:15:y:2008:i:3:p:186-195. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.