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Transit market research using structural equation modeling and attitudinal market segmentation

  • Shiftan, Yoram
  • Outwater, Maren L.
  • Zhou, Yushuang
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    This paper presents a comprehensive approach for identifying potential transit markets and for developing strategies to increase public transport ridership. The approach uses structural equation modeling (SEM) to identify simultaneously travelers' attitudes, travel behavior, and the causal relationships between a traveler's socioeconomic profile and his/her attitude toward travel. Travel attitudes are also used to identify distinct market segments and to develop plans that best serve the needs of each segment and increase transit ridership. The approach is demonstrated with a case study from the Utah Transit Authority.

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    File URL: http://www.sciencedirect.com/science/article/B6VGG-4S97J8H-1/2/13a5ac14926fe0eb387f572cbb5dd05f
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    Article provided by Elsevier in its journal Transport Policy.

    Volume (Year): 15 (2008)
    Issue (Month): 3 (May)
    Pages: 186-195

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    Handle: RePEc:eee:trapol:v:15:y:2008:i:3:p:186-195
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    1. Choo, Sangho & Mokhtarian, Patricia L, 2008. "Telecommunications and travel demand and supply: Aggregate structural equation models for the US," University of California Transportation Center, Working Papers qt6q8518s4, University of California Transportation Center.
    2. Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
    3. Anable, Jillian & Gatersleben, Birgitta, 2005. "All work and no play? The role of instrumental and affective factors in work and leisure journeys by different travel modes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 163-181.
    4. Golob, Thomas F., 2003. "Structural equation modeling for travel behavior research," Transportation Research Part B: Methodological, Elsevier, vol. 37(1), pages 1-25, January.
    5. Fujii, Satoshi & Kitamura, Ryuichi, 2000. "Evaluation of trip-inducing effects of new freeways using a structural equations model system of commuters' time use and travel," Transportation Research Part B: Methodological, Elsevier, vol. 34(5), pages 339-354, June.
    6. Steg, Linda & Geurs, Karst & Ras, Michiel, 2001. "The effects of motivational factors on car use: a multidisciplinary modelling approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(9), pages 789-806, November.
    7. W.F. Lythgoe & M. Wardman, 2002. "Demand for rail travel to and from airports," Transportation, Springer, vol. 29(2), pages 125-143, May.
    8. Golob, Thomas F., 2001. "Joint models of attitudes and behavior in evaluation of the San Diego I-15 congestion pricing project," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(6), pages 495-514, July.
    9. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
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