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Where to internationalise and why: Country selection by restaurant franchises

Author

Listed:
  • González-Márquez, Rafael
  • Rosa-Díaz, Isabel María
  • Caro-González, Francisco Javier
  • Galán-González, José Luis

Abstract

This paper analyses the factors that influence the selection of markets, as well as the process developed in the first stages of internationalization of small and medium-sized franchises.

Suggested Citation

  • González-Márquez, Rafael & Rosa-Díaz, Isabel María & Caro-González, Francisco Javier & Galán-González, José Luis, 2023. "Where to internationalise and why: Country selection by restaurant franchises," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    • Handle: RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000346
    DOI: 10.1016/j.jretconser.2023.103287
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    References listed on IDEAS

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