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International franchising decision-making: An application of stakeholder theory

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  • Levent Altinay
  • Samantha Miles

Abstract

Stakeholder theory is used to provide a frame of reference to examine the decision-making process involved in international franchising agreements. An international hotel group was selected as a case. Previous studies focus on investigations of the franchising process after the decision to engage has been taken and contracts duly exchanged. The analysis presented here focuses on the pre-contracting level: on selection and recruitment. The findings emphasise the importance of managing business cultural incompatibility between potential partners and the franchisor and within the franchising company itself.

Suggested Citation

  • Levent Altinay & Samantha Miles, 2006. "International franchising decision-making: An application of stakeholder theory," The Service Industries Journal, Taylor & Francis Journals, vol. 26(4), pages 421-436, June.
    • Handle: RePEc:taf:servic:v:26:y:2006:i:4:p:421-436
    DOI: 10.1080/02642060600621613
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    Citations

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    Cited by:

    1. Rosado-Serrano, Alexander & Paul, Justin & Dikova, Desislava, 2018. "International franchising: A literature review and research agenda," Journal of Business Research, Elsevier, vol. 85(C), pages 238-257.
    2. Aliouche, E. Hachemi & Schlentrich, Udo A., 2011. "Towards a Strategic Model of Global Franchise Expansion," Journal of Retailing, Elsevier, vol. 87(3), pages 345-365.
    3. González-Márquez, Rafael & Rosa-Díaz, Isabel María & Caro-González, Francisco Javier & Galán-González, José Luis, 2023. "Where to internationalise and why: Country selection by restaurant franchises," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    4. Constantino J. Garcia Martin & Amparo Medal-Bartual & Marta Peris-Ortiz, 2014. "Analysis of efficiency and profitability of franchise services," The Service Industries Journal, Taylor & Francis Journals, vol. 34(9-10), pages 796-810, July.
    5. Jell-Ojobor, Maria & Alon, Ilan & Windsperger, Josef, 2022. "The choice of master international franchising – A modified transaction cost model," International Business Review, Elsevier, vol. 31(2).
    6. Ghantous, Nabil & Das, Shobha S. & Chameroy, Fabienne, 2018. "Governance capabilities and relationship performance in international franchising," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 19-30.
    7. Jell-Ojobor, Maria & Windsperger, Josef, 2014. "The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model," Journal of International Management, Elsevier, vol. 20(2), pages 153-187.
    8. Smaranda Cosma & Cristina Fleseriu & Marius Bota, 2014. "Hotel Chain’s Strategic Options to Penetrate the Romanian Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1352-1352, August.

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