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Managing the effectiveness of e-commerce platforms in a pandemic

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  • Tran, Lobel Trong Thuy

Abstract

Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption. This study adopted uses and gratification theory to base the conceptual model while adding a boundary condition of pandemic fear. The primary research method of this study is a quantitative survey and analysis. Using a sample of 617 online consumers with PLS analytical technique, this study finds a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption. The contribution of this study is its examination of how economic benefit mediates the PEEP and sustainable consumption relationship which is dependable on the levels of pandemic fear. Implications for managers and theory are also discussed.

Suggested Citation

  • Tran, Lobel Trong Thuy, 2021. "Managing the effectiveness of e-commerce platforms in a pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312959
    DOI: 10.1016/j.jretconser.2020.102287
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    2. Witold Chmielarz & Marek Zborowski & Alicja Fandrejewska & Mesut Atasever, 2021. "Poland–Turkey Comparison of Mobile Payments Quality in Pandemic Time," JRFM, MDPI, vol. 14(9), pages 1-22, September.
    3. Paraschiv Dorel Mihai & ȚIțan Emilia & Manea Daniela Ioana & Ionescu Crina Dana & Mihai Mihaela & Șerban Octavian, 2022. "The change in e-commerce in the context of the Coronavirus pandemic," Management & Marketing, Sciendo, vol. 17(2), pages 220-233, June.

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