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Comparing two tiny giants or two huge dwarfs? Preference reversals owing to number size framing

  • Wong, Kin Fai Ellick
  • Kwong, Jessica Y.Y.
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    Article provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.

    Volume (Year): 98 (2005)
    Issue (Month): 1 (September)
    Pages: 54-65

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    Handle: RePEc:eee:jobhdp:v:98:y:2005:i:1:p:54-65
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    1. Coupey, Eloise & Irwin, Julie R & Payne, John W, 1998. " Product Category Familiarity and Preference Construction," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 459-68, March.
    2. Highhouse, Scott & Yuce, Payam, 1996. "Perspectives, Perceptions, and Risk-Taking Behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 65(2), pages 159-167, February.
    3. Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
    4. Grether, David M. & Plott, Charles R., . "Economic Theory of Choice and the Preference Reversal Phenomenon," Working Papers 152, California Institute of Technology, Division of the Humanities and Social Sciences.
    5. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    6. Highhouse, Scott & Johnson, Michael A., 1996. "Gain/Loss Asymmetry and Riskless Choice: Loss Aversion in Choices among Job Finalists," Organizational Behavior and Human Decision Processes, Elsevier, vol. 68(3), pages 225-233, December.
    7. Knetsch, Jack L, 1989. "The Endowment Effect and Evidence of Nonreversible Indifference Curves," American Economic Review, American Economic Association, vol. 79(5), pages 1277-84, December.
    8. Willemsen, Martijn C. & Keren, Gideon, 2002. "Negative-based prominence: the role of negative features in matching and choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 643-666, July.
    9. repec:oup:qjecon:v:106:y:1991:i:4:p:1039-61 is not listed on IDEAS
    10. repec:oup:qjecon:v:99:y:1984:i:3:p:507-21 is not listed on IDEAS
    11. Levin, Irwin P & Gaeth, Gary J, 1988. " How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product," Journal of Consumer Research, University of Chicago Press, vol. 15(3), pages 374-78, December.
    12. Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
    13. Highhouse, Scott, 1996. "Context-Dependent Selection: The Effects of Decoy and Phantom Job Candidates," Organizational Behavior and Human Decision Processes, Elsevier, vol. 65(1), pages 68-76, January.
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