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Entry and market selection of firms: A laboratory study

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  • Brandts, Jordi
  • Giritligil, Ayça Ebru

Abstract

We study how markets adjust to the entry of new firms under different conditions. Two incumbents face entry by three other firms. When firms' costs are equal, entry always leads consumer surplus and profits to their equilibrium levels. When entrants are more efficient than incumbents, entry leads consumer surplus to equilibrium. With cost asymmetries, market behavior is satisfactory from the consumers' standpoint but does not yield adequate signals to other potential entrants. Simultaneous entry is in the short run more favorable to consumers than sequential entry. A longer incumbency phase favors consumers after entry.

Suggested Citation

  • Brandts, Jordi & Giritligil, Ayça Ebru, 2008. "Entry and market selection of firms: A laboratory study," Journal of Economic Behavior & Organization, Elsevier, vol. 68(3-4), pages 593-612, December.
  • Handle: RePEc:eee:jeborg:v:68:y:2008:i:3-4:p:593-612
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    Keywords

    Market selection Imperfect competititon Entry Experiments;

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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