Marketing strategies that make entrepreneurial firms recession-resistant
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- George W. Stadler, 1994. "Real Business Cycles," Journal of Economic Literature, American Economic Association, vol. 32(4), pages 1750-1783, December.
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- Gregory S. Carpenter, 1987. "Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure," Marketing Science, INFORMS, vol. 6(2), pages 208-221.
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