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Marketing strategies that make entrepreneurial firms recession-resistant

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  • Pearce, John II
  • Michael, Steven C.

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  • Pearce, John II & Michael, Steven C., 1997. "Marketing strategies that make entrepreneurial firms recession-resistant," Journal of Business Venturing, Elsevier, vol. 12(4), pages 301-314, July.
  • Handle: RePEc:eee:jbvent:v:12:y:1997:i:4:p:301-314
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    References listed on IDEAS

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    1. George W. Stadler, 1994. "Real Business Cycles," Journal of Economic Literature, American Economic Association, vol. 32(4), pages 1750-1783, December.
    2. Mills, David E & Schumann, Laurence, 1985. "Industry Structure with Fluctuating Demand," American Economic Review, American Economic Association, vol. 75(4), pages 758-767, September.
    3. Gregory S. Carpenter, 1987. "Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure," Marketing Science, INFORMS, vol. 6(2), pages 208-221.
    4. Schmalensee, Richard, 1989. "Inter-industry studies of structure and performance," Handbook of Industrial Organization,in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 2, chapter 16, pages 951-1009 Elsevier.
    5. Mankiw, N Gregory, 1990. "A Quick Refresher Course in Macroeconomics," Journal of Economic Literature, American Economic Association, vol. 28(4), pages 1645-1660, December.
    6. Hatfield, Louise & Pearce, John II, 1994. "Goal achievement and satisfaction of joint venture partners," Journal of Business Venturing, Elsevier, vol. 9(5), pages 423-449, September.
    7. Domowitz, Ian & Hubbard, R Glenn & Petersen, Bruce C, 1987. "Oligopoly Supergames: Some Empirical Evidence on Prices and Margins," Journal of Industrial Economics, Wiley Blackwell, vol. 35(4), pages 379-398, June.
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    Cited by:

    1. Lamprinakis, Lampros, 2012. "Organizational Innovation in the Face of Institutional Change: The Case of the Finnish Dairy Sector," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144952, International European Forum on Innovation and System Dynamics in Food Networks.
    2. Bamiatzi, Vassiliki & Cavusgil, Salih Tamer & Jabbour, Liza & Sinkovics, Rudolf R., 2014. "Does business group affiliation help firms achieve superior performance during industrial downturns? An empirical examination," International Business Review, Elsevier, vol. 23(1), pages 195-211.
    3. Terjesen, Siri A. & João Guedes, Maria & Patel, Pankaj C., 2016. "Founded in adversity: Operations-based survival strategies of ventures founded during a recession," International Journal of Production Economics, Elsevier, vol. 173(C), pages 161-169.
    4. Seo, Joo Hwan & Perry, Vanessa G. & Tomczyk, David & Solomon, George T., 2014. "Who benefits most? The effects of managerial assistance on high- versus low-performing small businesses," Journal of Business Research, Elsevier, vol. 67(1), pages 2845-2852.
    5. Rollins, Minna & Nickell, David & Ennis, Justin, 2014. "The impact of economic downturns on marketing," Journal of Business Research, Elsevier, vol. 67(1), pages 2727-2731.
    6. Bamford, Charles E. & Dean, Thomas J. & Douglas, Thomas J., 2004. "The temporal nature of growth determinants in new bank foundings: implications for new venture research design," Journal of Business Venturing, Elsevier, vol. 19(6), pages 899-919, November.
    7. Eleni Papaoikonomou & Pere Segarra & Xiaoni Li, 2012. "Entrepreneurship in the Context of Crisis: Identifying Barriers and Proposing Strategies," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 18(1), pages 111-119, February.
    8. repec:kap:iaecre:v:18:y:2012:i:1:p:111-119 is not listed on IDEAS
    9. Robert N. Lussier & Matthew C. Sonfield & Joel Corman & Mary McKinney, 2001. "Strategies Used by Small Business Entrepreneurs," American Journal of Business, Emerald Group Publishing, vol. 16(1), pages 29-38.
    10. Lamprinakis, Lampros, 2012. "Organizational Innovation and Institutional Change: The Case of Valio in Finland," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2).
    11. Pearce II, John A. & Michael, Steven C., 2006. "Strategies to prevent economic recessions from causing business failure," Business Horizons, Elsevier, vol. 49(3), pages 201-209.
    12. repec:eee:jbrese:v:80:y:2017:i:c:p:24-34 is not listed on IDEAS

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