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Does media attention drive corporate social responsibility?

Author

Listed:
  • Zyglidopoulos, Stelios C.
  • Georgiadis, Andreas P.
  • Carroll, Craig E.
  • Siegel, Donald S.

Abstract

This paper investigates the impact that media attention has on the strengths and weaknesses of a firm's corporate social responsibility (CSR). Drawing on stakeholder theory, the study develops and tests two hypotheses concerning the influence that media attention can have on the CSR-strengths and weaknesses of a particular firm. The findings indicate that while increases in media attention are related to increases in CSR-strengths, CSR-weaknesses are not sensitive to changes in media attention.

Suggested Citation

  • Zyglidopoulos, Stelios C. & Georgiadis, Andreas P. & Carroll, Craig E. & Siegel, Donald S., 2012. "Does media attention drive corporate social responsibility?," Journal of Business Research, Elsevier, vol. 65(11), pages 1622-1627.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:11:p:1622-1627
    DOI: 10.1016/j.jbusres.2011.10.021
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    References listed on IDEAS

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