IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v21y2014i6p1021-1027.html
   My bibliography  Save this article

Influence of retailers’ commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior

Author

Listed:
  • Lavorata, Laure

Abstract

This research has a twofold objective: first, to propose a tool for evaluating retailers’ commitment to sustainable development as perceived by consumers (RCSD); second, to test a conceptual framework adapted from the Ajzen and Fishbein (1980) model and to study the impact of RCSD on the retailer’s image, consumer loyalty and boycotts. Structural equation modeling was used to test the hypothesized relationships. The study confirms the link between RCSD and the consumers’ positive image toward the retailer and suggests that sustainable development practices can help retailers build a good image among consumers. But there is no link between RCSD and consumer loyalty, showing that sustainable development is not a purchase criterion for consumers.

Suggested Citation

  • Lavorata, Laure, 2014. "Influence of retailers’ commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1021-1027.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:6:p:1021-1027
    DOI: 10.1016/j.jretconser.2014.01.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698914000046
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2014.01.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeffery Bray & Nick Johns & David Kilburn, 2011. "An Exploratory Study into the Factors Impeding Ethical Consumption," Journal of Business Ethics, Springer, vol. 98(4), pages 597-608, February.
    2. Françoise Quairel & Michel Capron, 2004. "Mythes et réalités de l'entreprise responsable," Post-Print halshs-00150863, HAL.
    3. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    4. Diallo, Mbaye Fall, 2012. "Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 360-367.
    5. Pookulangara, Sanjukta & Hawley, Jana & Xiao, Ge, 2011. "Explaining consumers’ channel-switching behavior using the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 311-321.
    6. Polonsky, Michael Jay, 2011. "Transformative green marketing: Impediments and opportunities," Journal of Business Research, Elsevier, vol. 64(12), pages 1311-1319.
    7. Braunsberger, Karin & Buckler, Brian, 2011. "What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott," Journal of Business Research, Elsevier, vol. 64(1), pages 96-102, January.
    8. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 399-417, December.
    9. Andrea Stanaland & May Lwin & Patrick Murphy, 2011. "Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 102(1), pages 47-55, August.
    10. Abagail McWilliams & Donald S. Siegel & Patrick M. Wright, 2006. "Corporate Social Responsibility: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 1-18, January.
    11. Andrew John & Jill Klein, 2003. "The Boycott Puzzle: Consumer Motivations for Purchase Sacrifice," Management Science, INFORMS, vol. 49(9), pages 1196-1209, September.
    12. Bagozzi, Richard P & Baumgartner, Hans & Yi, Youjae, 1992. "State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(4), pages 505-518, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jean-François Toti & Oliviane Brodin, 2020. "Les effets du détournement publicitaire à caractère militant sur la marque détournée," Post-Print hal-03349475, HAL.
    2. Kumar, Prashant & Polonsky, Micheal Jay, 2019. "In-store experience quality and perceived credibility: A green retailer context," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 23-34.
    3. Moser, Andrea K., 2016. "Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 389-397.
    4. Wang, Xing-Xin & He, Ai-Zhong, 2022. "The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Gupta, Anshu & Pachar, Nomita & Jain, Akansha & Govindan, Kannan & Jha, P.C., 2023. "Resource reallocation strategies for sustainable efficiency improvement of retail chains," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    6. Andersch, Henrike & Arnold, Christian & Seemann, Ann-Kathrin & Lindenmeier, Jörg, 2019. "Understanding ethical purchasing behavior: Validation of an enhanced stage model of ethical behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 50-59.
    7. Yu, Qionglei & McManus, Richard & Yen, Dorothy A. & Li, Xiang (Robert), 2020. "Tourism boycotts and animosity: A study of seven events," Annals of Tourism Research, Elsevier, vol. 80(C).
    8. T. M. Rofin & Maheswar Singha Mahapatra & Biswajit Mahanty, 2021. "Impact of green retail operations on the profit of the manufacturer and the retailer under different pricing strategies," OPSEARCH, Springer;Operational Research Society of India, vol. 58(1), pages 125-143, March.
    9. Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Gloria Berenguer-Contrí, 2021. "Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    10. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    11. Irene Sánchez-González & Irene Gil-Saura & María Eugenia Ruiz-Molina, 2020. "Ethically Minded Consumer Behavior, Retailers’ Commitment to Sustainable Development, and Store Equity in Hypermarkets," Sustainability, MDPI, vol. 12(19), pages 1-17, September.
    12. Elg, Ulf & Welinder, Axel, 2022. "Sustainabilty and retail marketing: Corporate, product and store perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Kessous, Aurélie & Boncori, Anne-Laure & Paché, Gilles, 2016. "Are consumers sensitive to large retailers' sustainable practices? A semiotic analysis in the French context," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 117-130.
    14. Lou-Lyne Leconte, 2022. "Understanding of consumers’ behaviours towards ecodesigned products and services," Working Papers hal-03759219, HAL.
    15. Kim, Changju & Yan, Xiuyan & Kim, Jungkeun & Terasaki, Shinichiro & Furukawa, Hiroyasu, 2022. "Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    16. Artur Wolak & Kamil Fijorek & Grzegorz Zając, 2020. "Professional Car Drivers’ Attitudes toward Technical, Marketing and Environmental Characteristics of Engine Oils: A Survey Study," Energies, MDPI, vol. 13(8), pages 1-14, April.
    17. Gidlöf, Kerstin & Lahm, Erik Stoltenberg & Wallin, Annika & Otterbring, Tobias, 2021. "Eco depletion: The impact of hunger on prosociality by means of environmentally friendly attitudes and behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    18. Lin, Jialing & Lobo, Antonio & Leckie, Civilai, 2017. "The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 133-141.
    19. Kim, Changju & Kim, Woonho & Nakami, Shinya, 2022. "Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    20. Tian Zeng & Anne‐Françoise Audrain‐Pontevia & Fabien Durif, 2021. "Does corporate social responsibility affect consumer boycotts? A cost–benefit approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 796-807, March.
    21. Kim, Changju & Kinoshita, Akihiro, 2023. "Do you punish or forgive socially responsible companies? A cross-country analysis of boycott campaigns," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    22. Pilar Fernández‐Ferrín & Sandra Castro‐González & Belén Bande, 2021. "Corporate social responsibility, emotions, and consumer loyalty in the food retail context: Exploring the moderating effect of regional identity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 648-666, March.
    23. Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa, 2018. "Perceived probability of food waste: Influence on consumer attitudes towards and choice of sales promotions," Post-Print hal-02621163, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laure Lavorata, 2014. "Influence of retailers’ commitment to sustainable development on store image, consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior," Post-Print halshs-01764748, HAL.
    2. Scheidler, Sabrina & Edinger-Schons, Laura Marie, 2020. "Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude," Journal of Business Research, Elsevier, vol. 109(C), pages 607-620.
    3. Zyglidopoulos, Stelios C. & Georgiadis, Andreas P. & Carroll, Craig E. & Siegel, Donald S., 2012. "Does media attention drive corporate social responsibility?," Journal of Business Research, Elsevier, vol. 65(11), pages 1622-1627.
    4. Francisco-José Cossío-Silva & María-Ángeles Revilla-Camacho & Beatriz Palacios-Florencio & Dolores Garzón Benítez, 2019. "How to face a political boycott: the relevance of entrepreneurs’ awareness," International Entrepreneurship and Management Journal, Springer, vol. 15(2), pages 321-339, June.
    5. Zhongmin Wang & Alvin Lee & Michael Polonsky, 2018. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," Management Science, INFORMS, vol. 64(1), pages 149-163, January.
    6. Eugene Song, 2020. "South Korean Consumers’ Attitudes toward Small Business Owners Participating in the 2019 Anti-Japan Boycott," Social Sciences, MDPI, vol. 9(5), pages 1-14, May.
    7. Tobias Hahn & Noël Albert, 2017. "Strong Reciprocity in Consumer Boycotts," Journal of Business Ethics, Springer, vol. 145(3), pages 509-524, October.
    8. Hoffmann, Stefan & Müller, Stefan, 2009. "Consumer boycotts due to factory relocation," Journal of Business Research, Elsevier, vol. 62(2), pages 239-247, February.
    9. Omar Al Serhan & Elias Boukrami, 2015. "Mapping studies on consumer boycotting in international marketing," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(2), pages 130-151, October.
    10. Henrike Andersch & Jörg Lindenmeier & Florian Liberatore & Dieter K. Tscheulin, 2018. "Resistance against corporate misconduct: an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion," Journal of Business Economics, Springer, vol. 88(6), pages 695-730, August.
    11. Thanh Hoai Nguyen & Hai Quynh Ngo & Pham Ngoc Nha Ngo & Gi-Du Kang, 2018. "Understanding the Motivations Influencing Ecological Boycott Participation: An Exploratory Study in Viet Nam," Sustainability, MDPI, vol. 10(12), pages 1-17, December.
    12. Wassili Lasarov & Stefan Hoffmann & Ulrich Orth, 2023. "Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time," Journal of Business Ethics, Springer, vol. 182(4), pages 1129-1154, February.
    13. Grzegorz Zasuwa, 2019. "The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    14. Wang, Zhongmin & Lee, Alvin & Polonsky, Michael, 2015. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," RFF Working Paper Series dp-15-06, Resources for the Future.
    15. Sonia Capelli & Legrand Pascal & William Sabadie, 2011. "Communication de crise : Le cas d'un appel au boycott," Post-Print halshs-00620097, HAL.
    16. Park, Eunil & Kim, Ki Joon & Kwon, Sang Jib, 2017. "Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust," Journal of Business Research, Elsevier, vol. 76(C), pages 8-13.
    17. Qi Sun & Fang Wu & Shanjun Li & Rajdeep Grewal, 2021. "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market," Management Science, INFORMS, vol. 67(9), pages 5857-5877, September.
    18. Nieves García-de-Frutos & José Manuel Ortega-Egea & Javier Martínez-del-Río, 2018. "Anti-consumption for Environmental Sustainability: Conceptualization, Review, and Multilevel Research Directions," Journal of Business Ethics, Springer, vol. 148(2), pages 411-435, March.
    19. Jose Benitez & Laura Ruiz & Ana Castillo & Javier Llorens, 2020. "How corporate social responsibility activities influence employer reputation: The role of social media capability," Post-Print hal-02462583, HAL.
    20. Tomina Saveanu & Daniel Badulescu & Sorana Saveanu & Maria-Madela Abrudan & Alina Badulescu, 2021. "The Role of Owner-Managers in Shaping CSR Activity of Romanian SMEs," Sustainability, MDPI, vol. 13(20), pages 1-19, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:21:y:2014:i:6:p:1021-1027. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.