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Building contemporary brands: a sponsorship-based strategy

  • Cliffe, Simon J.
  • Motion, Judy
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4CKNPJ9-2/2/45ed845a2820a7176907e16458e63e8c
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 58 (2005)
    Issue (Month): 8 (August)
    Pages: 1068-1077

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    Handle: RePEc:eee:jbrese:v:58:y:2005:i:8:p:1068-1077
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Ennew, Christine T. & Binks, Martin R., 1999. "Impact of Participative Service Relationships on Quality, Satisfaction and Retention: An Exploratory Study," Journal of Business Research, Elsevier, vol. 46(2), pages 121-132, October.
    2. McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 71-84, June.
    3. Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 595-600, March.
    4. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, University of Chicago Press, vol. 9(2), pages 132-40, September.
    5. de Chernatony, Leslie & Dall'Olmo Riley, Francesca, 1999. "Experts' Views About Defining Services Brands and the Principles of Services Branding," Journal of Business Research, Elsevier, vol. 46(2), pages 181-192, October.
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