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Developing and validating a multidimensional nonprofit brand orientation scale

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  • Ewing, Michael T.
  • Napoli, Julie

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  • Ewing, Michael T. & Napoli, Julie, 2005. "Developing and validating a multidimensional nonprofit brand orientation scale," Journal of Business Research, Elsevier, vol. 58(6), pages 841-853, June.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:841-853
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    References listed on IDEAS

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    1. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    2. Patricia L. Rees, 1998. "Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View," The Service Industries Journal, Taylor & Francis Journals, vol. 18(1), pages 113-131, January.
    3. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    4. Maignan, Isabelle & Ferrell, O. C., 2001. "Antecedents and benefits of corporate citizenship: an investigation of French businesses," Journal of Business Research, Elsevier, vol. 51(1), pages 37-51, January.
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