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Assessing advertising media spending inefficiencies in generating sales

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  • Luo, Xueming
  • Donthu, Naveen

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  • Luo, Xueming & Donthu, Naveen, 2005. "Assessing advertising media spending inefficiencies in generating sales," Journal of Business Research, Elsevier, vol. 58(1), pages 28-36, January.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:1:p:28-36
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    References listed on IDEAS

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    12. John Ruggiero & Donald F. Vitaliano, 1999. "Assessing The Efficiency Of Public Schools Using Data Envelopment Analysis And Frontier Regression," Contemporary Economic Policy, Western Economic Association International, vol. 17(3), pages 321-331, July.
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    Cited by:

    1. repec:eee:jouret:v:89:y:2013:i:1:p:1-14 is not listed on IDEAS
    2. Büschken, Joachim, 2009. "When does data envelopment analysis outperform a naïve efficiency measurement model?," European Journal of Operational Research, Elsevier, vol. 192(2), pages 647-657, January.
    3. Chia-Nan Wang & Kun-Zhong Li, 2011. "A candidates selection approach for district alliance of university incubators," Quality & Quantity: International Journal of Methodology, Springer, vol. 45(4), pages 769-781, June.
    4. Gerasimos T. Soldatos, 2014. "Bureaucracy, Underground Activities, and Fluctuations," Economic Analysis Working Papers (2002-2010). Atlantic Review of Economics (2011-2016), Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia Moderna, vol. 2, pages 1-1, December.
    5. repec:eee:jbrese:v:82:y:2018:i:c:p:19-30 is not listed on IDEAS
    6. Dinesh Kumar Gauri & Janos Gabor Pauler & Minakshi Trivedi, 2009. "Benchmarking Performance in Retail Chains: An Integrated Approach," Marketing Science, INFORMS, vol. 28(3), pages 502-515, 05-06.
    7. Avkiran, Necmi K. & Thoraneenitiyan, Nakhun, 2010. "Purging data before productivity analysis," Journal of Business Research, Elsevier, vol. 63(3), pages 294-302, March.
    8. Chen, Chien-Ming & van Dalen, Jan, 2010. "Measuring dynamic efficiency: Theories and an integrated methodology," European Journal of Operational Research, Elsevier, vol. 203(3), pages 749-760, June.
    9. Amado, Carla A.F. & Santos, Sérgio P. & Serra, Jaime M.M., 2017. "Does partial privatisation improve performance? Evidence from a chain of hotels in Portugal," Journal of Business Research, Elsevier, vol. 73(C), pages 9-19.
    10. Yu, Ming-Miin & Chen, Li-Hsueh & Hsiao, Bo, 2016. "A fixed cost allocation based on the two-stage network data envelopment approach," Journal of Business Research, Elsevier, vol. 69(5), pages 1817-1822.

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