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Minority response to ethnically similar models in advertisements: an application of accommodation theory

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  • Karande, Kiran

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  • Karande, Kiran, 2005. "Minority response to ethnically similar models in advertisements: an application of accommodation theory," Journal of Business Research, Elsevier, vol. 58(11), pages 1573-1580, November.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:11:p:1573-1580
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    References listed on IDEAS

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    1. Koslow, Scott & Shamdasani, Prem N & Touchstone, Ellen E, 1994. "Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 575-585, March.
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    Cited by:

    1. Aguirre-Rodriguez, Alexandra & Bóveda-Lambie, Adriana M. & Montoya, Detra Y., 2014. "Exploring ethnic consumer response to crossover brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 457-463.
    2. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile, 2020. "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites," Journal of Business Research, Elsevier, vol. 121(C), pages 420-428.
    3. Bartikowski, Boris & Taieb, Besma & Chandon, Jean-Louis, 2016. "Targeting without alienating on the Internet: Ethnic minority and majority consumers," Journal of Business Research, Elsevier, vol. 69(3), pages 1082-1089.
    4. Licsandru, Tana Cristina & Cui, Charles Chi, 2018. "Subjective social inclusion: A conceptual critique for socially inclusive marketing," Journal of Business Research, Elsevier, vol. 82(C), pages 330-339.
    5. Harrison, Kristina & Ford, John & Karande, Kiran & Merchant, Altaf & Zhang, Weiyong, 2022. "The development and validation of a Chinese American affiliation scale," Journal of Business Research, Elsevier, vol. 143(C), pages 331-345.

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