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Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands

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  • Motes, William H.
  • Woodside, Arch G.

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  • Motes, William H. & Woodside, Arch G., 2001. "Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands," Journal of Business Research, Elsevier, vol. 53(1), pages 15-35, July.
    • Handle: RePEc:eee:jbrese:v:53:y:2001:i:1:p:15-35
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    References listed on IDEAS

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    1. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. "The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 280-289, December.
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    1. Kim, Ju-Young & Natter, Martin & Spann, Martin, 2014. "Sampling, discounts or pay-what-you-want: Two field experiments," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 327-334.
    2. Sulin Ba & Yuan Jin & Xinxin Li & Xianghua Lu, 2020. "One Size Fits All? The Differential Impact of Online Reviews and Coupons," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2403-2424, October.
    3. Goodwin, Paul & Meeran, Sheik & Dyussekeneva, Karima, 2014. "The challenges of pre-launch forecasting of adoption time series for new durable products," International Journal of Forecasting, Elsevier, vol. 30(4), pages 1082-1097.
    4. Kristensson, Per & Wästlund, Erik & Söderlund, Magnus, 2017. "Influencing consumers to choose environment friendly offerings: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 76(C), pages 89-97.
    5. Boulu-Reshef, Béatrice & Comeig, Irene & Donze, Robert & Weiss, Gregory D., 2016. "Risk aversion in prediction markets: A framed-field experiment," Journal of Business Research, Elsevier, vol. 69(11), pages 5071-5075.

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