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Advertising Agency Terminations and Reviews: Stock Returns and Firm Performance

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  • HozierJr., George C.
  • Schatzberg, John D.

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  • HozierJr., George C. & Schatzberg, John D., 2000. "Advertising Agency Terminations and Reviews: Stock Returns and Firm Performance," Journal of Business Research, Elsevier, vol. 50(2), pages 169-176, November.
    • Handle: RePEc:eee:jbrese:v:50:y:2000:i:2:p:169-176
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    References listed on IDEAS

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    1. Dan Horsky & Patrick Swyngedouw, 1987. "Does it Pay to Change Your Company's Name? A Stock Market Perspective," Marketing Science, INFORMS, vol. 6(4), pages 320-335.
    2. Chaney, Paul K & Devinney, Timothy M & Winer, Russell S, 1991. "The Impact of New Product Introductions on the Market Value of Firms," The Journal of Business, University of Chicago Press, vol. 64(4), pages 573-610, October.
    3. Noel Capon & John U. Farley & Scott Hoenig, 1990. "Determinants of Financial Performance: A Meta-Analysis," Management Science, INFORMS, vol. 36(10), pages 1143-1159, October.
    4. Denis, David J & Denis, Diane K, 1995. "Performance Changes Following Top Management Dismissals," Journal of Finance, American Finance Association, vol. 50(4), pages 1029-1057, September.
    5. Brown, Stephen J. & Warner, Jerold B., 1985. "Using daily stock returns : The case of event studies," Journal of Financial Economics, Elsevier, vol. 14(1), pages 3-31, March.
    6. Kim, E. Han & Schatzberg, John D., 1987. "Voluntary corporate liquidations," Journal of Financial Economics, Elsevier, vol. 19(2), pages 311-328, December.
    7. Healy, Pm & Palepu, Kg, 1990. "Earnings And Risk Changes Surrounding Primary Stock Offers," Journal of Accounting Research, Wiley Blackwell, vol. 28(1), pages 25-48.
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    Cited by:

    1. Ana Sofia Branca & Maria Rosa Borges, 2011. "The Impact of Corporate Rebranding on the Firm‟s Market Value," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 1(4), pages 175-175.

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