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Computer technology and the marketing organization : An empirical investigation

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  • Good, David J.
  • Stone, Robert W.

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  • Good, David J. & Stone, Robert W., 1995. "Computer technology and the marketing organization : An empirical investigation," Journal of Business Research, Elsevier, vol. 34(3), pages 197-209, November.
    • Handle: RePEc:eee:jbrese:v:34:y:1995:i:3:p:197-209
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    References listed on IDEAS

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    1. Jeffrey G. Covin & John E. Prescott & Dennis P. Slevin, 1990. "The Effects Of Technological Sophistication On Strategic Profiles, Structure And Firm Performance," Journal of Management Studies, Wiley Blackwell, vol. 27(5), pages 485-510, September.
    2. J. M. Clark, 1954. "Competition and the Objectives of Government Policy," International Economic Association Series, in: Edward H. Chamberlin (ed.), Monopoly and Competition and their Regulation, pages 317-337, Palgrave Macmillan.
    3. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    4. Rajeswararao Chaganti & Rakesh Sambharya, 1987. "Strategic orientation and characteristics of upper management," Strategic Management Journal, Wiley Blackwell, vol. 8(4), pages 393-401, July.
    5. Hite, Robert E. & Fraser, Cynthia, 1990. "Configuration and coordination of global advertising," Journal of Business Research, Elsevier, vol. 21(4), pages 335-344, December.
    6. Rachid Zeffane, 1989. "Computer Use And Structural Control: A Study Of Australian Enterprises," Journal of Management Studies, Wiley Blackwell, vol. 26(6), pages 621-648, November.
    7. Spekman, Robert E., 1988. "Perceptions of strategic vulnerability among industrial buyers and its effect on information search and supplier evaluation," Journal of Business Research, Elsevier, vol. 17(4), pages 313-326, December.
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    Cited by:

    1. Busca, Laurent & Bertrandias, Laurent, 2020. "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 1-19.
    2. Charles Schwepker & David Good, 2011. "Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships," Journal of Business Ethics, Springer, vol. 98(4), pages 609-625, February.
    3. Michael Ahearne & Eli Jones & Adam Rapp & John Mathieu, 2008. "High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms," Management Science, INFORMS, vol. 54(4), pages 671-685, April.
    4. José Garrido-Samaniego, Ma. & María Gutiérrez-Arranz, A. & San José-Cabezudo, Rebeca, 2010. "Assessing the impact of e-procurement on the structure of the buying centre," International Journal of Information Management, Elsevier, vol. 30(2), pages 135-143.

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