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Message framing and buying behavior: A field experiment

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  • Ganzach, Yoav
  • Karsahi, Nili

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  • Ganzach, Yoav & Karsahi, Nili, 1995. "Message framing and buying behavior: A field experiment," Journal of Business Research, Elsevier, vol. 32(1), pages 11-17, January.
  • Handle: RePEc:eee:jbrese:v:32:y:1995:i:1:p:11-17
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    References listed on IDEAS

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    1. Bazerman, Max H. & Magliozzi, Thomas & Neale, Margaret A., 1985. "Integrative bargaining in a competitive market," Organizational Behavior and Human Decision Processes, Elsevier, vol. 35(3), pages 294-313, June.
    2. Huber, Vandra L. & Neale, Margaret A. & Northcraft, Gregory B., 1987. "Decision bias and personnel selection strategies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 40(1), pages 136-147, August.
    3. Kahneman, Daniel & Tversky, Amos, 1979. "Prospect Theory: An Analysis of Decision under Risk," Econometrica, Econometric Society, vol. 47(2), pages 263-291, March.
    4. Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1039-1061.
    5. Bettman, James R & Sujan, Mita, 1987. " Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers," Journal of Consumer Research, Oxford University Press, vol. 14(2), pages 141-154, September.
    6. Levin, Irwin P. & Johnson, Richard D. & Russo, Craig P. & Deldin, Patricia J., 1985. "Framing effects in judgment tasks with varying amounts of information," Organizational Behavior and Human Decision Processes, Elsevier, vol. 36(3), pages 362-377, December.
    7. Puto, Christopher P, 1987. " The Framing of Buying Decisions," Journal of Consumer Research, Oxford University Press, vol. 14(3), pages 301-315, December.
    8. Loke, Wing Hong, 1989. "The effects of framing and incomplete information on judgments," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 329-341, November.
    9. Arts, Wil & Hermkens, Piet & van Wijck, Peter, 1991. "Income and the idea of justice: principles, judgments, and their framing/s," Journal of Economic Psychology, Elsevier, vol. 12(1), pages 121-140, March.
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    Citations

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    Cited by:

    1. Marit Kragt & Jeffrey Bennett, 2012. "Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 51(1), pages 43-59, January.
    2. Gächter, Simon & Orzen, Henrik & Renner, Elke & Starmer, Chris, 2009. "Are experimental economists prone to framing effects? A natural field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 70(3), pages 443-446, June.
    3. Kuhberger, Anton, 1998. "The Influence of Framing on Risky Decisions: A Meta-analysis," Organizational Behavior and Human Decision Processes, Elsevier, vol. 75(1), pages 23-55, July.
    4. Stenner, Karen & Frederiks, Elisha R. & Hobman, Elizabeth V. & Cook, Stephanie, 2017. "Willingness to participate in direct load control: The role of consumer distrust," Applied Energy, Elsevier, vol. 189(C), pages 76-88.
    5. Marianne Bertrand & Dean Karlin & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2005. "What's Psychology Worth? A Field Experiment in the Consumer Credit Market," NBER Working Papers 11892, National Bureau of Economic Research, Inc.
    6. Hallsworth, Michael & List, John A. & Metcalfe, Robert D. & Vlaev, Ivo, 2017. "The behavioralist as tax collector: Using natural field experiments to enhance tax compliance," Journal of Public Economics, Elsevier, vol. 148(C), pages 14-31.
    7. Sandro Casal & Nives Della Valle & Luigi Mittone & Ivan Soraperra, 2016. "Feedback and consumption behavior," CEEL Working Papers 1608, Cognitive and Experimental Economics Laboratory, Department of Economics, University of Trento, Italia.
    8. Jeffrey Radighieri & Babu John Mariadoss & Yany Grégoire & Jean Johnson, 2014. "Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role," Marketing Letters, Springer, vol. 25(2), pages 123-138, June.
    9. Michał Krawczyk, 2012. "To answer or not to answer? A field test of loss aversion," Ekonomia journal, Faculty of Economic Sciences, University of Warsaw, vol. 29.
    10. Steven D. Levitt & John A. List & Susanne Neckermann & Sally Sadoff, 2016. "The Behavioralist Goes to School: Leveraging Behavioral Economics to Improve Educational Performance," American Economic Journal: Economic Policy, American Economic Association, vol. 8(4), pages 183-219, November.
    11. Roland G. Fryer, Jr & Steven D. Levitt & John List & Sally Sadoff, 2012. "Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment," NBER Working Papers 18237, National Bureau of Economic Research, Inc.
    12. Janice Y. Jung & Barbara A. Mellers, 2016. "American attitudes toward nudges," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 11(1), pages 62-74, January.
    13. Kuhberger, Anton & Schulte-Mecklenbeck, Michael & Perner, Josef, 1999. "The Effects of Framing, Reflection, Probability, and Payoff on Risk Preference in Choice Tasks, ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 78(3), pages 204-231, June.
    14. Britwum, Kofi & Yiannaka, Amalia, 2016. "Changing Food Safety Risk Perceptions: The Influence of Message Framings & Media Food Safety Information," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230106, Southern Agricultural Economics Association.
    15. Gelbrich, Katja & Schröder, Eva-Maria, 2008. "Werbewirkung von Furchtappellen: Stand der Forschung," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 2, number 22008.
    16. Hasseldine, John & Hite, Peggy A., 2003. "Framing, gender and tax compliance," Journal of Economic Psychology, Elsevier, vol. 24(4), pages 517-533, August.
    17. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    18. Holler, Marianne & Hoelzl, Erik & Kirchler, Erich & Leder, Susanne & Mannetti, Lucia, 2008. "Framing of information on the use of public finances, regulatory fit of recipients and tax compliance," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 597-611, August.
    19. Mathur, Pragya & Jain, Shailendra Pratap & Hsieh, Meng-Hua & Lindsey, Charles D. & Maheswaran, Durairaj, 2013. "The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(2), pages 141-151.
    20. Ganzach, Yoav & Weber, Yaacov & Or, Pinchas Ben, 1997. "Message framing and buying behavior: On the difference between artificial and natural environment," Journal of Business Research, Elsevier, vol. 40(2), pages 91-95, October.
    21. Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013. "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 402-413.
    22. Platteau, Jean-Philippe & De Bock, Ombeline & Gelade, Wouter, 2017. "The Demand for Microinsurance: A Literature Review," World Development, Elsevier, vol. 94(C), pages 139-156.

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