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A dynamic model of the contract length and early termination: The roles of technology evolution and pricing strategy

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  • Qu, Yingge
  • Kumar, V.
  • Zhao, Yi

Abstract

The B2B technology service industry presents several distinctive features that challenge service providers' strategic decision-making processes. Firstly, the business customers in this context sign a legally binding contract upon service purchase. Secondly, the firm's pricing strategies directly impacts the length of the service contract agreed upon by the client. Thirdly, service providers must continuously enhance their technology service offerings to maintain a competitive edge.

Suggested Citation

  • Qu, Yingge & Kumar, V. & Zhao, Yi, 2023. "A dynamic model of the contract length and early termination: The roles of technology evolution and pricing strategy," Journal of Business Research, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323005003
    DOI: 10.1016/j.jbusres.2023.114141
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