IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v149y2022icp77-84.html

Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports

Author

Listed:
  • Matson-Barkat, Sheila
  • Puncheva-Michelotti, Petya
  • Koetz, Clara
  • Hennekam, Sophie

Abstract

This study examines the role of emotions and empowerment in the destigmatisation of disability. We draw on 12 in-depth interviews with professional disabled athletes and a netnography study of 221 YouTube comments from consumers of disability sport advertising. The findings show that both athletes and consumers share their own emotions or report on their perception of others’ emotions to mutually empower themselves and each other, which reduces stigma related to disability. By integrating the literatures on stigma, emotions and empowerment, we reveal how consumers of advertising contribute to the destigmatisation of others’ devalued social identities. Theoretical and practical implications of the findings related to advertising and inclusion are discussed.

Suggested Citation

  • Matson-Barkat, Sheila & Puncheva-Michelotti, Petya & Koetz, Clara & Hennekam, Sophie, 2022. "Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports," Journal of Business Research, Elsevier, vol. 149(C), pages 77-84.
    • Handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:77-84
    DOI: 10.1016/j.jbusres.2022.05.027
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S014829632200460X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2022.05.027?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    2. Michael Cottingham & Michael S. Carroll & Dennis Phillips & Kostas Karadakis & Brian T. Gearity & Dan Drane, 2014. "Development and validation of the motivation scale for disability sport consumption," Sport Management Review, Taylor & Francis Journals, vol. 17(1), pages 49-64, January.
    3. Comeig, Irene & Grau-Grau, Alfredo & Jaramillo-Gutiérrez, Ainhoa & Ramírez, Federico, 2016. "Gender, self-confidence, sports, and preferences for competition," Journal of Business Research, Elsevier, vol. 69(4), pages 1418-1422.
    4. Luu, Tuan, 2019. "Relationship between benevolent leadership and the well-being among employees with disabilities," Journal of Business Research, Elsevier, vol. 99(C), pages 282-294.
    5. Beudaert, Anthony & Özçağlar-Toulouse, Nil & Türe, Meltem, 2016. "Becoming sensory disabled: Exploring self-transformation through rites of passage," Journal of Business Research, Elsevier, vol. 69(1), pages 57-64.
    6. Scott, Linda M, 1994. "The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 461-480, December.
    7. Wu, Cedric Hsi-Jui & Liang, Rong-Da, 2011. "The relationship between white-water rafting experience formation and customer reaction: a flow theory perspective," Tourism Management, Elsevier, vol. 32(2), pages 317-325.
    8. Mick, David Glen & Buhl, Claus, 1992. "A Meaning-Based Model of Advertising Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 317-338, December.
    9. Cottingham, Michael & Carroll, Michael S. & Phillips, Dennis & Karadakis, Kostas & Gearity, Brian T. & Drane, Dan, 2014. "Development and validation of the motivation scale for disability sport consumption," Sport Management Review, Elsevier, vol. 17(1), pages 49-64.
    10. Liu, Hongfei & Jayawardhena, Chanaka & Osburg, Victoria-Sophie & Yoganathan, Vignesh & Cartwright, Severina, 2021. "Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective," Journal of Business Research, Elsevier, vol. 132(C), pages 208-220.
    11. Sophie Hennekam & Sarah Richard, 2021. "Constructing a positive work-related identity as a disabled worker through social comparison: the role of stigma and disability characteristics," Post-Print hal-03232750, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sandikci, Ozlem & Jafari, Aliakbar & Fischer, Eileen, 2024. "Claiming market ownership: Territorial activism in stigmatized markets," Journal of Business Research, Elsevier, vol. 175(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    2. Seo, Yuri, 2016. "Professionalized consumption and identity transformations in the field of eSports," Journal of Business Research, Elsevier, vol. 69(1), pages 264-272.
    3. Antioco, Michael & Coussement, Kristof, 2018. "Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias," International Journal of Information Management, Elsevier, vol. 38(1), pages 301-310.
    4. Ertimur, Burçak & Gilly, Mary C., 2012. "So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 115-130.
    5. Samantha N. N. Cross & Akon E. Ekpo, 2025. "When marketplaces fail: How market challenged consumers navigate the marketplace," Journal of the Academy of Marketing Science, Springer, vol. 53(2), pages 513-532, March.
    6. Aaron Ahuvia, 2001. "Traditional, Interpretive, and Reception Based Content Analyses: Improving the Ability of Content Analysis to Address Issues of Pragmatic and Theoretical Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 54(2), pages 139-172, May.
    7. Sheila Matson-Barkat & Petya Puncheva-Michelotti & Clara Koetz & Sophie Hennekam, 2022. "Destigmatisation through social sharing of emotions and empowerment: The case of disabled athletes and consumers of disability sports," Post-Print hal-03699211, HAL.
    8. Quansah, Tommy Kweku & Lang, Markus & Mühlbacher, Hans, 2025. "Deriving pleasure from other people’s pain: The influence of vicarious pain on viewing intentions for violent sports," Journal of Business Research, Elsevier, vol. 199(C).
    9. Licsandru, Tana Cristina & Cui, Charles Chi, 2019. "Ethnic marketing to the global millennial consumers: Challenges and opportunities," Journal of Business Research, Elsevier, vol. 103(C), pages 261-274.
    10. Erz, Antonia & Heeris Christensen, Anna-Bertha, 2018. "Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 69-82.
    11. Sigmund Wagner-Tsukamoto, 2009. "Consumer Ethics in Japan: An Economic Reconstruction of Moral Agency of Japanese Firms – Qualitative Insights from Grocery/Retail Markets," Journal of Business Ethics, Springer, vol. 84(1), pages 29-44, January.
    12. Anis Jounaid & Abdelmajid Amine, 2018. "L'ambivalence De La Consommation Contre-Culturelle : Le Role Du Style Heavy Metal Dans La Dialectique Contre-Culture/Culture Dominante," Post-Print hal-02022689, HAL.
    13. Hyo Sun Jung & Kyung Hwa Seo & Hye Hyun Yoon, 2020. "The Importance of Leader Integrity on Family Restaurant Employees’ Engagement and Organizational Citizenship Behaviors: Exploring Sustainability of Employees’ Generational Differences," Sustainability, MDPI, vol. 12(6), pages 1-12, March.
    14. Isabelle Chalamon & Lydiane Nabec, 2016. "Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 403-429, July.
    15. Nicoletta Buratti & Francesco Derchi & Giorgia Profumo, 2015. "The blurred boundary between empowered and working consumers: insights from the winner taco case," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(4), pages 133-156.
    16. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    17. Podoshen, Jeffrey S. & Ekpo, Akon E. & Abiru, Oluwatoniloba “Toni”, 2021. "Diversity, tokenism, and comic books: Crafting better strategies," Business Horizons, Elsevier, vol. 64(1), pages 131-140.
    18. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    19. Joy, Annamma & Wang, Jeff Jianfeng & Orazi, Davide C. & Yoon, Seyee & LaTour, Kathryn & Peña, Camilo, 2023. "Co-creating affective atmospheres in retail experience," Journal of Retailing, Elsevier, vol. 99(2), pages 297-317.
    20. Carrington, Michal J. & Neville, Benjamin A. & Whitwell, Gregory J., 2014. "Lost in translation: Exploring the ethical consumer intention–behavior gap," Journal of Business Research, Elsevier, vol. 67(1), pages 2759-2767.
    21. Stefano Pace & Matteo Corciolani & Giacomo Gistri, 2017. "Consumers? responses to ethical brand crises on social media platforms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 141-157.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:149:y:2022:i:c:p:77-84. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.