IDEAS home Printed from https://ideas.repec.org/a/eee/jaitra/v44-45y2015ip82-89.html
   My bibliography  Save this article

Eco-positioning of airlines: Perception versus actual performance

Author

Listed:
  • Mayer, Robert
  • Ryley, Tim
  • Gillingwater, David

Abstract

To date there has been little research in air transport into the eco-positioning of airlines, that is, their environmental image relative to other airlines and how actual environmental performance relates to this eco-positioning. This paper identifies the environmental perceptions that passengers hold of twelve airlines and relates these perceptions to airlines' actual environmental performance, using load factors, aircraft age and the atmosfair Airline index as proxies for environmental performance. Based on a survey of over 600 passengers at Liverpool John Lennon Airport, the research analyses air travellers' perception of airlines from an environmental perspective. The results show that while there are significant differences in people's environmental perception of airlines, the eco-positioning of the airlines is not correlated to their actual environmental performance. The results support previous research findings in other industries that in many cases actual performance is less important than communicating environmental messages to the public in creating a superior eco-positioning.

Suggested Citation

  • Mayer, Robert & Ryley, Tim & Gillingwater, David, 2015. "Eco-positioning of airlines: Perception versus actual performance," Journal of Air Transport Management, Elsevier, vol. 44, pages 82-89.
  • Handle: RePEc:eee:jaitra:v:44-45:y:2015:i::p:82-89
    DOI: 10.1016/j.jairtraman.2015.03.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969699715000253
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Khosro Jahdi & Gaye Acikdilli, 2009. "Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?," Journal of Business Ethics, Springer, vol. 88(1), pages 103-113, August.
    2. Dobruszkes, Frédéric & Dehon, Catherine & Givoni, Moshe, 2014. "Does European high-speed rail affect the current level of air services? An EU-wide analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 461-475.
    3. Brueckner, Jan K. & Zhang, Anming, 2010. "Airline emission charges: Effects on airfares, service quality, and aircraft design," Transportation Research Part B: Methodological, Elsevier, vol. 44(8-9), pages 960-971, September.
    4. Morrell, Peter, 2009. "The potential for European aviation CO2 emissions reduction through the use of larger jet aircraft," Journal of Air Transport Management, Elsevier, vol. 15(4), pages 151-157.
    5. Frédéric Dobruszkes & Catherine Dehon & Moshe Givoni, 2013. "Does European high-speed rail affect the current level of air services? An EU-wide analysis," ULB Institutional Repository 2013/145789, ULB -- Universite Libre de Bruxelles.
    6. repec:eee:jotrge:v:22:y:2012:i:c:p:179-186 is not listed on IDEAS
    7. Nygren, Emma & Aleklett, Kjell & Höök, Mikael, 2009. "Aviation fuel and future oil production scenarios," Energy Policy, Elsevier, vol. 37(10), pages 4003-4010, October.
    8. Dray, Lynnette, 2013. "An analysis of the impact of aircraft lifecycles on aviation emissions mitigation policies," Journal of Air Transport Management, Elsevier, vol. 28(C), pages 62-69.
    9. Miyoshi, C. & Mason, K.J., 2009. "The carbon emissions of selected airlines and aircraft types in three geographic markets," Journal of Air Transport Management, Elsevier, vol. 15(3), pages 138-147.
    10. Zou, Bo & Elke, Matthew & Hansen, Mark & Kafle, Nabin, 2014. "Evaluating air carrier fuel efficiency in the US airline industry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 306-330.
    11. Sgouridis, Sgouris & Bonnefoy, Philippe A. & Hansman, R. John, 2011. "Air transportation in a carbon constrained world: Long-term dynamics of policies and strategies for mitigating the carbon footprint of commercial aviation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(10), pages 1077-1091.
    12. Givoni, Moshe & Rietveld, Piet, 2010. "The environmental implications of airlines' choice of aircraft size," Journal of Air Transport Management, Elsevier, vol. 16(3), pages 159-167.
    13. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    Full references (including those not matched with items on IDEAS)

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:44-45:y:2015:i::p:82-89. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.journals.elsevier.com/journal-of-air-transport-management/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.