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Passenger perceptions of the green image associated with airlines

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  • Mayer, Robert
  • Ryley, Tim
  • Gillingwater, David

Abstract

Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance.

Suggested Citation

  • Mayer, Robert & Ryley, Tim & Gillingwater, David, 2012. "Passenger perceptions of the green image associated with airlines," Journal of Transport Geography, Elsevier, vol. 22(C), pages 179-186.
    • Handle: RePEc:eee:jotrge:v:22:y:2012:i:c:p:179-186
    DOI: 10.1016/j.jtrangeo.2012.01.007
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    References listed on IDEAS

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    Cited by:

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    5. Bilynets, Iana & Cvelbar, Ljubica Knezevic & Dolnicar, Sara, 2020. "THE SHUTTLE BUS SURVEY Achieving higher response rates in (longitudinal) guest surveys," SocArXiv 9yanm, Center for Open Science.
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    7. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
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    10. Mayer, Robert & Ryley, Tim & Gillingwater, David, 2015. "Eco-positioning of airlines: Perception versus actual performance," Journal of Air Transport Management, Elsevier, vol. 44, pages 82-89.
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    18. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.

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