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Impact of Green Practices on Buying Habits in Pakistan’s Food Sector

Author

Listed:
  • Jafar Rana Adeel
  • Shabbir Aiza
  • Kousar Farzana

    (Department of Economics, Superior University-Raiwind Road Lahore, Pakistan)

Abstract

The review intends to research the green advertising practices and its consequences for the client’s image inclination in sustenance segment of Pakistan.

Suggested Citation

  • Jafar Rana Adeel & Shabbir Aiza & Kousar Farzana, 2019. "Impact of Green Practices on Buying Habits in Pakistan’s Food Sector," Economics, Sciendo, vol. 7(2), pages 19-30, December.
    • Handle: RePEc:vrs:econom:v:7:y:2019:i:2:p:19-30:n:1
    DOI: 10.2478/eoik-2019-0012
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    References listed on IDEAS

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    1. Yu-Shan Chen, 2008. "The Driver of Green Innovation and Green Image – Green Core Competence," Journal of Business Ethics, Springer, vol. 81(3), pages 531-543, September.
    2. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
    3. Mathew Forstater, 2003. "Public employment and environmental sustainability," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 25(3), pages 385-406.
    4. Yu-Shan Chen, 2010. "The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust," Journal of Business Ethics, Springer, vol. 93(2), pages 307-319, May.
    5. Koide, Hideo & 小出, 秀雄 & コイデ, ヒデオ & Zoltan, Denes & Galante, Peter & 鄭, 成春 & 阿部, 新 & Abe, Arata & アベ, アラタ, 2003. "Recent Development in Environmental Economics 2003," Discussion Paper Series b28, Institute of Economic Research, Hitotsubashi University.
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    More about this item

    Keywords

    Green brand image; Environmental concern; Green brand awareness; Green brand preferences;
    All these keywords.

    JEL classification:

    • L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law

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