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Expansion and consolidation of bancassurance in the 21st century

Author

Listed:
  • Chen, Zhian
  • Li, Donghui
  • Liao, Li
  • Moshirian, Fariborz
  • Szablocs, Csaba

Abstract

Bancassurance has received much attention from both researchers and policymakers, as it is a major step towards the creation of universal financial markets in the 21st century which are no longer segregated based on industry operations. This study is the first comprehensive study to identify and measure the determinants of bancassurance using a sample of firms from 28 developed and developing countries. Our results complement the existing literature on bancassurance demand, insurance demand, and international insurance services, while also providing additional insight in key areas. The empirical results, based on panel analysis, indicate that reduction in company risk, the size of the company, reductions in company costs and increases in company revenues, the size of the national banking industry, the level of financial deregulation within a country, and the national inflation rate all play significant roles as determinants of bancassurance.

Suggested Citation

  • Chen, Zhian & Li, Donghui & Liao, Li & Moshirian, Fariborz & Szablocs, Csaba, 2009. "Expansion and consolidation of bancassurance in the 21st century," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 19(4), pages 633-644, October.
    • Handle: RePEc:eee:intfin:v:19:y:2009:i:4:p:633-644
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    References listed on IDEAS

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    Cited by:

    1. Saon Ray, 2020. "India's Insurance Sector: Challenges and Opportunities," Indian Council for Research on International Economic Relations (ICRIER) Working Paper 394, Indian Council for Research on International Economic Relations (ICRIER), New Delhi, India.
    2. Małgorzata Rutkowska & Nina Szczygieł, 2016. "Bancassurance as a Source of Financing Eco-investments: The Polish Case within the European Context," WORking papers in Management Science (WORMS) WORMS/16/03, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
    3. Tsai-Jyh Chen, 2019. "Marketing channel, corporate reputation, and profitability of life insurers: evidence of bancassurance in Taiwan," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 44(4), pages 679-701, October.
    4. Oleg Curbatov & Marie Louyot-Gallicher, 2015. "Knowedge Marketing," Post-Print hal-01423209, HAL.

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