Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies
This study seeks to assess the extent to which home countries affect the ownership advantages of TNCs and their subsequent international competitiveness, and to examine the possible origins of ownership advantages in certain characteristics of the home countries of the TNCs concerned or in specific attributes of individual firms. The paper presents an empirical analysis based on examination of the explanatory power of a set of ownership advantages for the international competitiveness of advertising agencies and their discriminatory power between winners and losers based in the UK, the US and France. The findings suggest that home country characteristics are critical, but they provide only a partial explanation for the nature and extent of the ownership advantages which advertising agencies develop. While some advantages can be attributed to specific home country characteristics, and are thus shared by agencies of the same nationality, others tend to be related to the particular attributes of individual agencies.
Volume (Year): 8 (1999)
Issue (Month): 5-6 (October)
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