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Foreign Investments by Service Firms: The Case of Multinational Advertising Agencies

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  • Arnold K Weinstein

    (Boston College)

Abstract

Two models are used to describe the overseas investment behavior of U.S. Multinational advertising agencies. These models provide a systematic framework within which to study the behavioral aspects of the overseas investment decision.© 1977 JIBS. Journal of International Business Studies (1977) 8, 83–91

Suggested Citation

  • Arnold K Weinstein, 1977. "Foreign Investments by Service Firms: The Case of Multinational Advertising Agencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 83-91, March.
    • Handle: RePEc:pal:jintbs:v:8:y:1977:i:1:p:83-91
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    Citations

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    Cited by:

    1. Francine Lafontaine & Joanne Oxley, 2001. "International Franchising: Evidence from US and Canadian Franchisors in Mexico," NBER Working Papers 8179, National Bureau of Economic Research, Inc.
    2. Hellman, Pasi, 1996. "The internationalization of Finnish financial service companies," International Business Review, Elsevier, vol. 5(2), pages 191-208, April.
    3. Rashmi Banga, 2005. "Trade and foreign direct investment in services: A review," Indian Council for Research on International Economic Relations, New Delhi Working Papers 154, Indian Council for Research on International Economic Relations, New Delhi, India.
    4. M. Krishna Erramilli & Derrick E. D'Souza, 1993. "Venturing into Foreign Markets: The Case of the Small Service Firm," Entrepreneurship Theory and Practice, , vol. 17(4), pages 29-41, July.
    5. Vanninen, Heini & Kuivalainen, Olli & Ciravegna, Luciano, 2017. "Rapid multinationalization: Propositions for studying born micromultinationals," International Business Review, Elsevier, vol. 26(2), pages 365-379.
    6. Sharma, D. Deo & Blomstermo, Anders, 2003. "The internationalization process of Born Globals: a network view," International Business Review, Elsevier, vol. 12(6), pages 739-753, December.
    7. Huang, Tai-Yuan & Hu, Jer-San & Chen, Kuo-Chia, 2008. "The influence of market and product knowledge resource embeddedness on the international mergers of advertising agencies: The case-study approach," International Business Review, Elsevier, vol. 17(5), pages 587-599, October.
    8. Chen, Chung-Jen & Hsiao, Yung-Chang, 2013. "The endogenous role of location choice in product innovations," Journal of World Business, Elsevier, vol. 48(3), pages 360-372.
    9. Nachum, L. & Rolle, J. D., 1999. "Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies," International Business Review, Elsevier, vol. 8(5-6), pages 633-660, October.
    10. Ruckman, Karen, 2004. "Mode of entry mode into a foreign market: the case of U.S. mutual funds in Canada," Journal of International Economics, Elsevier, vol. 62(2), pages 417-432, March.
    11. Brouthers, Keith D. & Brouthers, Lance Eliot & Werner, Steve, 1996. "Dunning's eclectic theory and the smaller firm: The impact of ownership and locational advantages on the choice of entry-modes in the computer software industry," International Business Review, Elsevier, vol. 5(4), pages 377-394, August.
    12. Gil, Adrian & Nakos, George & Brouthers, Lance Eliot & Brouthers, Keith D., 2006. "Country-specific strategy and new venture formation in Central and East Europe," International Business Review, Elsevier, vol. 15(1), pages 1-13, February.
    13. Helena Turunen & Niina Nummela, 2017. "Internationalisation at home: The internationalisation of location-bound service SMEs," Journal of International Entrepreneurship, Springer, vol. 15(1), pages 36-54, March.

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