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Prosocial versus self-interested appeals in offline health communication: A randomized trial of framed messages during the COVID-19 pandemic in Switzerland

Author

Listed:
  • Kulle, Anna-Corinna
  • Schumacher, Stefanie
  • von Bieberstein, Frauke

Abstract

Research on self-interested and prosocial appeals during COVID-19 has largely relied on online messages and self-reported intentions, leaving limited evidence on their effectiveness in offline health communication. This gap is important, as many preventive behaviors—such as hand hygiene— occur in stimuli-rich, offline environments.

Suggested Citation

  • Kulle, Anna-Corinna & Schumacher, Stefanie & von Bieberstein, Frauke, 2026. "Prosocial versus self-interested appeals in offline health communication: A randomized trial of framed messages during the COVID-19 pandemic in Switzerland," Health Policy, Elsevier, vol. 165(C).
    • Handle: RePEc:eee:hepoli:v:165:y:2026:i:c:s0168851026000011
    DOI: 10.1016/j.healthpol.2026.105563
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    References listed on IDEAS

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