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Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland

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  • Jokinen, Lenita
  • Puumalainen, Inka
  • Airaksinen, Marja

Abstract

The aim of this study was to explore pharmacy owners’ views on the strategic development of community pharmacies, particularly how strategic planning at the pharmacy level influences on product marketing and health service orientation of individual community pharmacies.

Suggested Citation

  • Jokinen, Lenita & Puumalainen, Inka & Airaksinen, Marja, 2019. "Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland," Health Policy, Elsevier, vol. 123(5), pages 462-467.
    • Handle: RePEc:eee:hepoli:v:123:y:2019:i:5:p:462-467
    DOI: 10.1016/j.healthpol.2019.02.006
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    References listed on IDEAS

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    1. Charles A.E. Goodhart & Anil K. Kashyap & Dimitrios P. Tsomocos & Alexandros P. Vardoulakis, 2019. "Financial Regulation In General Equilibrium," Chapters, in: Financial Regulation and Stability, chapter 3, pages 27-77, Edward Elgar Publishing.
    2. Mossialos, Elias & Courtin, Emilie & Naci, Huseyin & Benrimoj, Shalom & Bouvy, Marcel & Farris, Karen & Noyce, Peter & Sketris, Ingrid, 2015. "From “retailers” to health care providers: Transforming the role of community pharmacists in chronic disease management," Health Policy, Elsevier, vol. 119(5), pages 628-639.
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    Cited by:

    1. DOROKHOVA Liudmyla & PENTUS Kristian & KUUSIK Andres & DOROKHOV Oleksandr, 2023. "Comparison Of Pharmacy Websites: An Integrated Approach Based On Consumer Perception And Technical Parameters," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(1), pages 101-117, April.
    2. Sonja Kallio & Tiina Eskola & Marika Pohjanoksa-Mäntylä & Marja Airaksinen, 2020. "Medication Risk Management in Routine Dispensing in Community Pharmacies," IJERPH, MDPI, vol. 17(21), pages 1-12, November.

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