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Craft, magic and the re-enchantment of the world

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  • Suddaby, Roy
  • Ganzin, Max
  • Minkus, Alison

Abstract

This essay challenges the prevailing view of progressive rationality and disenchantment as set out in Max Weber's social theory and reproduced in organizational neo-institutionalism. We observe that rationality and disenchantment cannot exist in the absence of magic, mystery and enchantment. We argue that the contemporary celebration of rationality and disenchantment is a modernist discourse that has marginalized equally compelling instances of re-enchantment. Drawing from the popular press and management research we identify five themes of re-enchantment in the world; the rise of populism, the return of tribalism, the resurgence of religion, the re-enchantment of science and the return to craft. We use these phenomena to elaborate four alternative constructs – authenticity, reflexivity, mimesis and incantation - that counterbalance the over rationalized and paralyzing concepts in neo-institutionalism – legitimacy, embeddedness, isomorphism and diffusion.

Suggested Citation

  • Suddaby, Roy & Ganzin, Max & Minkus, Alison, 2017. "Craft, magic and the re-enchantment of the world," European Management Journal, Elsevier, vol. 35(3), pages 285-296.
    • Handle: RePEc:eee:eurman:v:35:y:2017:i:3:p:285-296
    DOI: 10.1016/j.emj.2017.03.009
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