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Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing

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  • Cairns, Georgina
  • Macdonald, Laura

Abstract

A mixed methods qualitative survey investigated stakeholder responses to the proposal to develop an independently defined, audited and certifiable set of benchmark standards for responsible food marketing. Its purpose was to inform the policy planning and development process.

Suggested Citation

  • Cairns, Georgina & Macdonald, Laura, 2016. "Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing," Evaluation and Program Planning, Elsevier, vol. 56(C), pages 109-120.
  • Handle: RePEc:eee:epplan:v:56:y:2016:i:c:p:109-120
    DOI: 10.1016/j.evalprogplan.2016.03.009
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    Cited by:

    1. Alexandru Capatina & Adrian Micu & Nicoleta Cristache & Angela Eliza Micu, 2017. "The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 11(3), September.

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