The sceptical consumer? Exploring views about food assurance
The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims, using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted.
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- Hayes, D. J. & Fox, J. A. & Shogren, J. F., 2002.
"Experts and activists: how information affects the demand for food irradiation,"
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- Fox, John A. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1996. "Experimental Methods In Consumer Preference Studies," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(2), July.
- Fox, John A. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James, 1996. "Experimental Methods in Consumer Preference Studies," Staff General Research Papers Archive 5178, Iowa State University, Department of Economics.
- Hayes, Dermot J. & Fox, John A. & Shogren, Jason F., 2002. "Experts and Activists: How Information Affects the Demand for Food Irradiation," Staff General Research Papers Archive 10105, Iowa State University, Department of Economics.
- Shogren, Jason F. & Shin, S. Y. & Hayes, Dermot J. & Kliebenstein, James, 2003. "Experimental in Environmental Economics," Staff General Research Papers Archive 11934, Iowa State University, Department of Economics.
- Fox, John A. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1996. "Experimental Methods in Consumer Preference Studies," ISU General Staff Papers 199607010700001007, Iowa State University, Department of Economics.
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- Hatanaka, Maki & Bain, Carmen & Busch, Lawrence, 2005. "Third-party certification in the global agrifood system," Food Policy, Elsevier, vol. 30(3), pages 354-369, June.
- Princen, Thomas, 1997. "The shading and distancing of commerce: When internalization is not enough," Ecological Economics, Elsevier, vol. 20(3), pages 235-253, March. Full references (including those not matched with items on IDEAS)
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