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Evaluating complex community-based health promotion: Addressing the challenges

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  • Jolley, Gwyneth

Abstract

Community-based health promotion is poorly theorised and lacks an agreed evidence-base. This paper examines characteristics of community-based health promotion and the challenges they present to evaluation. A review of health promotion evaluation leads to an exploration of more recent approaches, drawing on ideas from complexity theory and developmental evaluation. A reflexive analysis of three program evaluations previously undertaken as an evaluation consultant is used to develop a conceptual model to help in the design and conduct of health promotion evaluation. The model is further explored by applying it retrospectively to one evaluation.

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  • Jolley, Gwyneth, 2014. "Evaluating complex community-based health promotion: Addressing the challenges," Evaluation and Program Planning, Elsevier, vol. 45(C), pages 71-81.
    • Handle: RePEc:eee:epplan:v:45:y:2014:i:c:p:71-81
    DOI: 10.1016/j.evalprogplan.2014.03.006
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