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Own power: Motives of having electricity without the energy company

Author

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  • Leenheer, Jorna
  • de Nooij, Michiel
  • Sheikh, Omer

Abstract

New technologies will enable households to generate an increasing amount of their own electricity. Intentions to generate own power are a preliminary step towards actual behavior. Because own generation is still very limited and the behavior of early adopters may not be representative for the complete population, our study focuses on intentions rather than actual behavior. A consumer survey among 2047 Dutch households reveals that environmental concerns are the most important driver of a household's intention to generate its own power. Affinity with technology and energy and the reputation of electricity companies are also significant drivers, but financial factors and power outages are not. About 40% of Dutch households have an intention to generate their own power, with an overrepresentation of young households. This group falls apart in two sub segments; for the "generating savers" (21%) a high intention to generate own power coincides with a high intention to save energy, whereas generating users (18%) combine a high intention to generate own power with a low intention to save energy.

Suggested Citation

  • Leenheer, Jorna & de Nooij, Michiel & Sheikh, Omer, 2011. "Own power: Motives of having electricity without the energy company," Energy Policy, Elsevier, vol. 39(9), pages 5621-5629, September.
  • Handle: RePEc:eee:enepol:v:39:y:2011:i:9:p:5621-5629
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    References listed on IDEAS

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    Cited by:

    1. Mah, Daphne Ngar-yin & van der Vleuten, Johannes Marinus & Hills, Peter & Tao, Julia, 2012. "Consumer perceptions of smart grid development: Results of a Hong Kong survey and policy implications," Energy Policy, Elsevier, vol. 49(C), pages 204-216.
    2. Luthander, Rasmus & Widén, Joakim & Nilsson, Daniel & Palm, Jenny, 2015. "Photovoltaic self-consumption in buildings: A review," Applied Energy, Elsevier, vol. 142(C), pages 80-94.
    3. repec:eee:enepol:v:117:y:2018:i:c:p:423-433 is not listed on IDEAS
    4. Balcombe, Paul & Rigby, Dan & Azapagic, Adisa, 2013. "Motivations and barriers associated with adopting microgeneration energy technologies in the UK," Renewable and Sustainable Energy Reviews, Elsevier, vol. 22(C), pages 655-666.
    5. repec:gam:jeners:v:11:y:2018:i:8:p:2019-:d:161659 is not listed on IDEAS
    6. Balcombe, Paul & Rigby, Dan & Azapagic, Adisa, 2014. "Investigating the importance of motivations and barriers related to microgeneration uptake in the UK," Applied Energy, Elsevier, vol. 130(C), pages 403-418.
    7. repec:gam:jeners:v:11:y:2018:i:8:p:2178-:d:164753 is not listed on IDEAS
    8. repec:eee:renene:v:122:y:2018:i:c:p:291-300 is not listed on IDEAS
    9. Maxim Alexandru, 2013. "Methodological Considerations Regarding The Segmentation Of Household Energy Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1775-1785, July.
    10. repec:gam:jsusta:v:10:y:2018:i:1:p:186-:d:126779 is not listed on IDEAS
    11. Oberst, Christian & Madlener, Reinhard, 2015. "Prosumer Preferences Regarding the Adoption of Micro‐Generation Technologies: Empirical Evidence for German Homeowners," FCN Working Papers 22/2014, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
    12. Baskaran, Ramesh & Managi, Shunsuke & Bendig, Mirko, 2013. "A public perspective on the adoption of microgeneration technologies in New Zealand: A multivariate probit approach," Energy Policy, Elsevier, vol. 58(C), pages 177-188.
    13. repec:eee:rensus:v:75:y:2017:i:c:p:580-591 is not listed on IDEAS

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