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Mitigating contagion risk by investing in the safety of rivals

Author

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  • Azimian, Alireza
  • Kilgour, D. Marc
  • Noori, Hamid

Abstract

Firms often benefit when an unfavorable event befalls a rival, usually through a shift in demand. But sometimes negative, especially catastrophic, events adversely affect an entire industry. We refer to such phenomena as contagion, and note that each firm faces not only its own direct risks but also the contagion risks imposed by rivals who, for example, avoid strong safety measures because investment cost exceeds expected loss. The conclusion of this paper is that, in the extreme case, low-risk firms may benefit from investing in safety improvements for their higher-risk rivals. For example, a firm that over-complies with safety requirements may benefit from investing in safety improvements in a rival that complies with regulations at a minimal level. This research explores conditions under which such a contagion risk mitigation strategy is profitable. Our findings indicate that, for a low-risk firm, there is a threshold above which such an investment would be profitable. In a market where price sensitivity to a rival's safety is close to zero, a low-risk firm can decrease this threshold by extending the investment horizon. The investment is less likely to pay off when firms compete on quantity, as opposed to price. We also show that, below a threshold market price, a third firm that is neutral (neither needs investment nor invests) may be put at a cost disadvantage when this contagion risk mitigation strategy is implemented.

Suggested Citation

  • Azimian, Alireza & Kilgour, D. Marc & Noori, Hamid, 2016. "Mitigating contagion risk by investing in the safety of rivals," European Journal of Operational Research, Elsevier, vol. 254(3), pages 935-945.
  • Handle: RePEc:eee:ejores:v:254:y:2016:i:3:p:935-945
    DOI: 10.1016/j.ejor.2016.04.051
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    References listed on IDEAS

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    Cited by:

    1. Liu, Shan & Wang, Lin & Huang, Wei (Wayne), 2017. "Effects of process and outcome controls on business process outsourcing performance: Moderating roles of vendor and client capability risks," European Journal of Operational Research, Elsevier, vol. 260(3), pages 1115-1128.

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