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Promotion Planning and Supply Chain Contracting in a High–Low Pricing Environment

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  • Andreas Breiter
  • Arnd Huchzermeier

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Suggested Citation

  • Andreas Breiter & Arnd Huchzermeier, 2015. "Promotion Planning and Supply Chain Contracting in a High–Low Pricing Environment," Production and Operations Management, Production and Operations Management Society, vol. 24(2), pages 219-236, February.
    • Handle: RePEc:bla:popmgt:v:24:y:2015:i:2:p:219-236
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    File URL: http://hdl.handle.net/10.1111/poms.12250
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    Cited by:

    1. Azimian, Alireza & Kilgour, D. Marc & Noori, Hamid, 2016. "Mitigating contagion risk by investing in the safety of rivals," European Journal of Operational Research, Elsevier, vol. 254(3), pages 935-945.
    2. Marshall Fisher & Ananth Raman, 2022. "Innovations in retail operations: Thirty years of lessons from Production and Operations Management," Production and Operations Management, Production and Operations Management Society, vol. 31(12), pages 4452-4461, December.
    3. Hua, Shengya & Liu, Jingchen & Cheng, T.C.E. & Zhai, Xin, 2019. "Financing and ordering strategies for a supply chain under the option contract," International Journal of Production Economics, Elsevier, vol. 208(C), pages 100-121.
    4. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Li, Xiang, 2020. "Promotional pricing and online business model choice in the presence of retail competition," Omega, Elsevier, vol. 94(C).
    5. Wolters, Jannik & Huchzermeier, Arnd, 2021. "Joint In-Season and Out-of-Season Promotion Demand Forecasting in a Retail Environment," Journal of Retailing, Elsevier, vol. 97(4), pages 726-745.

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