Does generosity beget generosity? Alumni giving and undergraduate financial aid
We investigate how undergraduates’ financial aid packages affect their subsequent donative behavior as alumni. We analyze micro data on alumni giving at an anonymous research university, and focus on three types of financial aid, scholarships, loans, and campus jobs. Consistent with the view of some professional fundraisers, we allow the receipt of a given form of aid per se to affect alumni giving.
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Volume (Year): 31 (2012)
Issue (Month): 6 ()
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