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Undergraduate financial aid and subsequent alumni giving behavior

Author

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  • Marr, Kelly A.
  • Mullin, Charles H.
  • Siegfried, John J.

Abstract

Data on 2,822 Vanderbilt University graduates are used to investigate alumni giving behavior during the eight years after graduation. A two stage model accounting for incidental truncation is used to first estimate the likelihood of making a contribution and second estimate the average gift size conditional on contributing. The type of financial aid received as an undergraduate appears to have a greater influence on subsequent alumni generosity than the amount received. Adding some scholarship to a loan-only package or eliminating all loans from a mixed loan-grant package increases the likelihood of a subsequent contribution. Increasing the total size of the package or altering the proportions of an already mixed package appears to be inconsequential for future donations. Students who receive small merit scholarships contribute more as alumni than students who receive either no merit scholarship or a large merit scholarship.
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Suggested Citation

  • Marr, Kelly A. & Mullin, Charles H. & Siegfried, John J., 2005. "Undergraduate financial aid and subsequent alumni giving behavior," The Quarterly Review of Economics and Finance, Elsevier, vol. 45(1), pages 123-143, February.
    • Handle: RePEc:eee:quaeco:v:45:y:2005:i:1:p:123-143
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    References listed on IDEAS

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    Cited by:

    1. Christen Lara & Daniel Johnson, 2014. "The anatomy of a likely donor: econometric evidence on philanthropy to higher education," Education Economics, Taylor & Francis Journals, vol. 22(3), pages 293-304, June.
    2. Caroline M. Hoxby, 2014. "The Economics of Online Postsecondary Education: MOOCs, Nonselective Education, and Highly Selective Education," American Economic Review, American Economic Association, vol. 104(5), pages 528-533, May.
    3. Jessica A. Holmes & James A. Meditz & Paul M. Sommers, 2008. "Athletics and Alumni Giving," Journal of Sports Economics, , vol. 9(5), pages 538-552, October.
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    5. Leiyu Mo & Yuting Zhu, 2022. "How Is Alumni Giving Affected by Satisfactory Campus Experience? Analysis of an Industry-Research-Oriented University in China," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    6. Meer, Jonathan & Rosen, Harvey S., 2012. "Does generosity beget generosity? Alumni giving and undergraduate financial aid," Economics of Education Review, Elsevier, vol. 31(6), pages 890-907.
    7. Meer, Jonathan & Rosen, Harvey S., 2009. "The impact of athletic performance on alumni giving: An analysis of microdata," Economics of Education Review, Elsevier, vol. 28(3), pages 287-294, June.
    8. Phanindra V. Wunnava & Albert A. Okunade, 2013. "Do Business Executives Give More to Their Alma Mater? Longitudinal Evidence from a Large University," American Journal of Economics and Sociology, Wiley Blackwell, vol. 72(3), pages 761-778, July.
    9. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.
    10. Jonathan Meer & Harvey S. Rosen, 2011. "Does Generosity Beget Generosity? Alumni Giving and Undergraduate Financial Aid," Working Papers 1361, Princeton University, Department of Economics, Center for Economic Policy Studies..
    11. Yuha Jung & Min-Young Lee, 2019. "Exploring Departmental-Level Fundraising: Relationship-Based Factors Affecting Giving Intention in Arts Higher Education," International Journal of Higher Education, Sciedu Press, vol. 8(3), pages 235-235, June.
    12. Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L., 2013. "Donor Segmentation: When Summary Statistics Don't Tell the Whole Story," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 172-184.
    13. Meer, Jonathan & Rosen, Harvey S., 2012. "Does generosity beget generosity? Alumni giving and undergraduate financial aid," Economics of Education Review, Elsevier, vol. 31(6), pages 890-907.

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    JEL classification:

    • I20 - Health, Education, and Welfare - - Education - - - General

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