The ABCs of charitable solicitation
We estimate the effect of a marginal personal solicitation after receiving two to four non-personal solicitations using observational data on alumni giving at an anonymous research university, which we refer to as Anon U. At Anon U, volunteers use lists provided by the Development Office to telephone classmates and solicit them for donations. The names on these lists are always in alphabetical order. The volunteers who do the soliciting often run out of time before they reach the end of their lists. These observations suggest a simple strategy for testing whether personal solicitation matters, viz., examine whether alumni with names toward the end of the alphabet are less likely to give than alumni with names toward the beginning, ceteris paribus. If so, then a marginal personal solicitation matters. Our main finding is that the location in the alphabet -- and hence, a marginal personal solicitation -- has a strong effect on the probability of making a gift. A rough estimate of the elasticity of the probability of giving with respect to the probability of receiving a personal solicitation is 0.15. However, there is no statistically discernible effect on the amount given, conditional on donating.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2006.
"Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment,"
The Quarterly Journal of Economics,
MIT Press, vol. 121(2), pages 747-782, May.
- Craig Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2005. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment," NBER Working Papers 11611, National Bureau of Economic Research, Inc.
- Andreas Lange & Craig Landry & John List & Michael Price & Nicholas Rupp, 2006. "Toward an understanding of the economics of charity: Evidence from a field experiment," Natural Field Experiments 00292, The Field Experiments Website.
- Lisa R. Anderson & Sarah L. Stafford, 2009. "An Experimental Study of the Effect of Announcements on Public Goods Contributions," Working Papers 82, Department of Economics, College of William and Mary.
- Leung, Siu Fai & Yu, Shihti, 1996.
"On the choice between sample selection and two-part models,"
Journal of Econometrics,
Elsevier, vol. 72(1-2), pages 197-229.
- Leung, S.F. & Yu, S., 1992. "On the Choice Between Sample Selection and Two-Part Models," RCER Working Papers 337, University of Rochester - Center for Economic Research (RCER).
- Heckman, James J, 1979.
"Sample Selection Bias as a Specification Error,"
Econometric Society, vol. 47(1), pages 153-61, January.
- Eckel, Catherine C. & Grossman, Philip J., 2003. "Rebate versus matching: does how we subsidize charitable contributions matter?," Journal of Public Economics, Elsevier, vol. 87(3-4), pages 681-701, March.
- Stepan Jurajda & Daniel Munich, 2005.
"Admission to Selective Schools, Alphabetically,"
CERGE-EI Working Papers
wp282, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
- Alpizar, Francisco & Carlson, Fredrik & Johansson-Stenman, Olof, 2008.
"Anonymity, Reciprocity, and Conformity: Evidence from Voluntary Contributions to a National Park in Costa Rica,"
dp-08-03-efd, Resources For the Future.
- Alpizar, Francisco & Carlsson, Fredrik & Johansson-Stenman, Olof, 2008. "Anonymity, reciprocity, and conformity: Evidence from voluntary contributions to a national park in Costa Rica," Journal of Public Economics, Elsevier, vol. 92(5-6), pages 1047-1060, June.
- Alpizar, Francisco & Carlsson, Fredrik & Johansson-Stenman, Olof, 2007. "Anonymity, Reciprocity, and Conformity: Evidence from Voluntary Contributions to a National Park in Costa Rica," Working Papers in Economics 245, University of Gothenburg, Department of Economics.
- Jonathan Meer & Harvey S. Rosen, 2009. "Altruism and the Child Cycle of Alumni Donations," American Economic Journal: Economic Policy, American Economic Association, vol. 1(1), pages 258-86, February.
- Burton A Weisbrod Jeffrey Ballou Evelyn D Asch, 2008. "Mission and Money Understanding the University," Mathematica Policy Research Reports 5630ce592f8a494587fd4a2ea, Mathematica Policy Research.
- Bariş K. Yörük, 2006.
"How Responsive are Charitable Donors to Requests to Give?,"
Boston College Working Papers in Economics
653, Boston College Department of Economics.
- Yörük, BarIs K., 2009. "How responsive are charitable donors to requests to give?," Journal of Public Economics, Elsevier, vol. 93(9-10), pages 1111-1117, October.
- Steffen Huck & Imran Rasul & Andrew Shephard, 2012.
"Comparing Charitable Fundraising Schemes: Evidence from a Field Experiment and a Structural Model,"
1381, Princeton University, Department of Economics, Center for Economic Policy Studies..
- Huck, Steffen & Rasul, Imran & Shephard, Andrew, 2012. "Comparing charitable fundraising schemes: Evidence from a field experiment and a structural model," Discussion Papers, Research Unit: Economics of Change SP II 2012-303, Social Science Research Center Berlin (WZB).
- Duan, Naihua, et al, 1984. "Choosing between the Sample-Selection Model and the Multi-part Model," Journal of Business & Economic Statistics, American Statistical Association, vol. 2(3), pages 283-89, July.
- van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2006. "Dynamic and Competitive Effects of Direct Mailings," ERIM Report Series Research in Management ERS-2006-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Morgan, John & Sefton, Martin, 2000. "Funding Public Goods with Lotteries: Experimental Evidence," Review of Economic Studies, Wiley Blackwell, vol. 67(4), pages 785-810, October.
- Ronald G. Ehrenberg & Christopher L. Smith, 2001. "The Sources and Uses of Annual Giving at Private Research Universities," NBER Working Papers 8307, National Bureau of Economic Research, Inc.
- Monks, James, 2003. "Patterns of giving to one's alma mater among young graduates from selective institutions," Economics of Education Review, Elsevier, vol. 22(2), pages 121-130, April.
- Liran Einav & Leeat Yariv, 2006. "What's in a Surname? The Effects of Surname Initials on Academic Success," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 175-187, Winter.
- James Andreoni & Ragan Petrie, 2003.
"Public Goods Experiments Without Confidentiality: A Glimpse Into Fund-Raising,"
Levine's Working Paper Archive
506439000000000520, David K. Levine.
- Andreoni, James & Petrie, Ragan, 2004. "Public goods experiments without confidentiality: a glimpse into fund-raising," Journal of Public Economics, Elsevier, vol. 88(7-8), pages 1605-1623, July.
- John A. List & David Lucking-Reiley, 2002.
"The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign,"
Journal of Political Economy,
University of Chicago Press, vol. 110(1), pages 215-233, February.
- John A. List & David Lucking-Reiley, 2000. "The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign," Vanderbilt University Department of Economics Working Papers 0008, Vanderbilt University Department of Economics.
- David Lucking-Reiley & John List, 2002. "The effects of seed money and refunds on charitable giving: Experimental evidence from a university capital campaign," Natural Field Experiments 00301, The Field Experiments Website.
- repec:mpr:mprres:6050 is not listed on IDEAS
- Steven D. Levitt & John A. List, 2007. "What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World?," Journal of Economic Perspectives, American Economic Association, vol. 21(2), pages 153-174, Spring.
- Brendan M. Cunningham & Carlena K. Cochi-Ficano, 2002. "The Determinants of Donative Revenue Flows from Alumni of Higher Education: An Empirical Inquiry," Journal of Human Resources, University of Wisconsin Press, vol. 37(3), pages 540-569.
When requesting a correction, please mention this item's handle: RePEc:eee:pubeco:v:95:y:2011:i:5-6:p:363-371. See general information about how to correct material in RePEc.
If references are entirely missing, you can add them using this form.