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Orientalism, Balkanism and Europe's Ottoman heritage

Author

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  • Bryce, Derek
  • Čaušević, Senija

Abstract

‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500 year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their concentration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To understand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic-Oriental ‘self’ and Tourism's role in this.

Suggested Citation

  • Bryce, Derek & Čaušević, Senija, 2019. "Orientalism, Balkanism and Europe's Ottoman heritage," Annals of Tourism Research, Elsevier, vol. 77(C), pages 92-105.
    • Handle: RePEc:eee:anture:v:77:y:2019:i:c:p:92-105
    DOI: 10.1016/j.annals.2019.06.002
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    3. Craig Thompson & Kelly Tian, 2008. "Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 595-613, July.
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    Cited by:

    1. Cho, Hyo Dan, 2021. "Hybridity between the ‘Self’ and the ‘Other’: Visiting Gyeongju through the prism of colonial imaginary," Annals of Tourism Research, Elsevier, vol. 89(C).

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