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Spezialisierung und Unternehmenserfolg im verarbeitenden Gewerbe Deutschlands

Listed author(s):
  • Bernd Görzig
  • Martin Gornig
  • Ramona Pohl

The change of production and demand conditions requires continues adjustments of the product portfolio of enterprises. Based on representative micro data of official surveys for Germany these adjustments are set here in relationship with the success of enterprises. It can be shown that the majority of the enterprises in manufacturing is pursuing a specialization strategy. They concentrate on a decreasing number of products, increasing above all their operating surplus. Contrary, enterprises that pursue a diversification strategy prove against it as clearly growth-oriented. However, not all enterprises, which pursue a specialization strategy, are successful and not all enterprises, which expand their product range, are growing. Accordingly also deviations from the general results show up, if one regards individual industries, size classes or regions. Der Wandel der Produktions- und Nachfragebedingungen verlangt von Unternehmen immer wieder Anpassungen ihrer Produktpalette. Auf der Basis von repräsentativen Mikrodaten der amtlichen Statistik werden hier diese Anpassungen in Beziehung zum Erfolg und zum Wachstum der Unternehmen gesetzt. Es wird gezeigt, dass die Mehrzahl der Unternehmen im verarbeitenden Gewerbe in Deutschland eine Spezialisierungsstrategie verfolgt. Sie konzentrieren sich auf die Erstellung und Vermarktung immer weniger Produkte. Damit steigern diese Unternehmen vor allem ihren operativen Gewinn. Unternehmen mit steigender Produktvielfalt, die eine Diversifizierungsstrategie verfolgen, erweisen sich dagegen als deutlich wachstumsstärker. Jedoch nicht alle Unternehmen, die eine Spezialisierungsstrategie verfolgen, sind erfolgreich und nicht alle Unternehmen, die ihre Produktpalette ausweiten, wachsen. Entsprechend zeigen sich auch Abweichungen von den generellen Ergebnissen, wenn man einzelne Wirtschaftzweige, Größenklassen oder Regionen betrachtet.

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Article provided by DIW Berlin, German Institute for Economic Research in its journal Vierteljahrshefte zur Wirtschaftsforschung.

Volume (Year): 76 (2007)
Issue (Month): 3 ()
Pages: 43-58

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Handle: RePEc:diw:diwvjh:76-3-5
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  1. Jacquemin, Alexis P & Berry, Charles H, 1979. "Entropy Measure of Diversification and Corporate Growth," Journal of Industrial Economics, Wiley Blackwell, vol. 27(4), pages 359-369, June.
  2. Werner Smolny, 2003. "Determinants of innovation behaviour and investment estimates for west-german manufacturing firms," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 12(5), pages 449-463.
  3. Ernest H. Hall Jr., 1995. "Corporate Diversification and Perfor Mance: An Investigation of Causality," Australian Journal of Management, Australian School of Business, vol. 20(1), pages 25-42, June.
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