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El análisis y la formulación de estrategias como elemento de la competitividad de micro, pequenas y medianas empresas (mipymes) en el área metropolitana de bucaramanga

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  • Ancelmo José Vega Armenta

Abstract

El análisis y la formulación de estrategias en micro, pequenas y medianas empresas (mipymes) en los países de menor desarrollo industrial se ha adelantado principalmente como un componente más de la gestión administrativa y tecnológica, focalizada en el entorno externo empresarial y mediante el empleo de modelos originalmente formulados para grandes organizaciones multifuncionales. Con este tipo de abordaje, infortunadamente se ha subvalorado o desconocido la relevancia de elementos que, como la flexibilidad de este tipo de organizaciones empresariales, pueden constituirse en fuentes de ventaja sostenibles. En este artículo se presenta un modelo de análisis y práctica estratégica en la perspectiva de la teoría basada en los recursos; los desarrollos de Grant, 2010; Rangone, 1999 y Hall, 1992, adecuados a las características de mipymes. La característica más relevante del modelo es la facilidad para su aplicación por parte de los propietarios/ adminitradores de estas organizaciones. Con esto se desea contribuir a una mejor comprensión del funcionamiento de las mipymes en nuestro medio.

Suggested Citation

  • Ancelmo José Vega Armenta, 2012. "El análisis y la formulación de estrategias como elemento de la competitividad de micro, pequenas y medianas empresas (mipymes) en el área metropolitana de bucaramanga," Revista CIFE, Universidad Santo Tomás, June.
    • Handle: RePEc:col:000195:012101
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    References listed on IDEAS

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    More about this item

    Keywords

    Teoria basada en los recursos; comportamiento estratégico; planeación estratégica; comportamiento empresarial.;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • B52 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Historical; Institutional; Evolutionary; Modern Monetary Theory;
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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