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Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings

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  • Boyland Emma J.
  • Christiansen Paul

    (Department of Psychological Sciences, University of Liverpool, Eleanor Rathbone Building, Bedford Street South, Liverpool, L69 7ZA, UK)

Abstract

Background: Several studies have explored factors influencing consumer choice of foods and non-alcoholic beverages (hereafter, foods), and brand information has been shown to affect potential determinants of eating behaviour, such as consumer attitudes. However, experimental studies have yet to fully elucidate the impact of brand information (presence versus absence of brand imagery) on actual behaviour, in terms of acute food-related decision making. This study aimed to review recent developments and identify key methodological considerations and future directions for this field.

Suggested Citation

  • Boyland Emma J. & Christiansen Paul, 2015. "Brands and Food-Related Decision Making in the Laboratory: How Does Food Branding Affect Acute Consumer Choice, Preference, and Intake Behaviours? A Systematic Review of Recent Experimental Findings," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 13(1), pages 45-54, January.
    • Handle: RePEc:bpj:bjafio:v:13:y:2015:i:1:p:45-54:n:4
    DOI: 10.1515/jafio-2015-0018
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    References listed on IDEAS

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    1. Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
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