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Yakity‐Yak: Who Talks Back? An Email Experiment

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  • Victor Brajer
  • Andrew Gill

Abstract

Objective. We extend the scope of the often‐asked question “who talks more—men or women?” by analyzing gender differences in talking via electronic communication. We do this by conducting a controlled experiment to elicit email communications and personal characteristics from a sample of college students. Methods. An integration of the disparate fields of communications, education, women's studies, and economics guides our approach, which uses multivariate regression to explain word counts from our electronic survey. Results. We find a positive and significant effect of being female on number of words used, especially when communication is with a female professor, consistent with a female role model hypothesis. Conclusion. Overall, we find that women “talk” more than men—sometimes. The results depend on the topic of conversation and to whom they are talking. Electronic communications may level the playing field, or even give females an advantage, in certain communication situations.

Suggested Citation

  • Victor Brajer & Andrew Gill, 2010. "Yakity‐Yak: Who Talks Back? An Email Experiment," Social Science Quarterly, Southwestern Social Science Association, vol. 91(4), pages 1007-1024, December.
    • Handle: RePEc:bla:socsci:v:91:y:2010:i:4:p:1007-1024
    DOI: 10.1111/j.1540-6237.2010.00746.x
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    References listed on IDEAS

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    1. Eric P. Bettinger & Bridget Terry Long, 2005. "Do Faculty Serve as Role Models? The Impact of Instructor Gender on Female Students," American Economic Review, American Economic Association, vol. 95(2), pages 152-157, May.
    2. Kevin N. Rask & Elizabeth M. Bailey, 2002. "Are Faculty Role Models? Evidence from Major Choice in an Undergraduate Institution," The Journal of Economic Education, Taylor & Francis Journals, vol. 33(2), pages 99-124, June.
    3. Hiroshi Ono & Madeline Zavodny, 2003. "Gender and the Internet," Social Science Quarterly, Southwestern Social Science Association, vol. 84(1), pages 111-121, March.
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