IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-8p144-152.html

Cultural Experience and Environmentally Friendly Behavior on Revisit Intention: A Review Article

Author

Listed:
  • Jumad

    (Department Management, University of Widya Mataram, Indonesia.)

  • Bahri

    (Department Entrepreneurship, University of Widya Mataram, Indonesia.)

  • Evi Vanda Amijanti

    (Department Management, University of Widya Mataram, Indonesia.)

  • Muhammad Nugroho Hariadi Nur Adhifa

    (Yogyakarta State University, Indonesia)

Abstract

This article discusses the importance of sustainable tourism practices in supporting economic development and preserving culture and the environment, particularly in the context of cultural tourism. With increasing social and environmental awareness, tourists are now seeking eco-friendly experiences that enhance satisfaction and support local economies. Key challenges include overtourism, which threatens the quality of tourism experiences and the sustainability of cultural sites. Strategies such as ecotourism and community-based tourism are considered effective in addressing this. Qualitative research and a literature review indicate that pro-environmental behavior and immersive cultural experiences significantly influence satisfaction and revisit intentions. The article also highlights the previously under-researched role of digitalization in promoting sustainable tourism. A key finding is that positive experiences involving immersive cultural interactions can increase revisit intentions, but challenges such as cultural commercialization and environmental degradation must be comprehensively managed. In conclusion, the success of sustainable tourism depends on a balance between increasing visitation and preserving culture and the environment through effective marketing, cultural engagement, and community participation.

Suggested Citation

  • Jumad & Bahri & Evi Vanda Amijanti & Muhammad Nugroho Hariadi Nur Adhifa, 2025. "Cultural Experience and Environmentally Friendly Behavior on Revisit Intention: A Review Article," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 144-152, August.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:144-152
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-8/144-152.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/cultural-experience-and-environmentally-friendly-behavior-on-revisit-intention-a-review-article/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Oliver, Richard L & DeSarbo, Wayne S, 1988. "Response Determinants in Satisfaction Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 495-507, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreas Herrmann & Michael D. Johnson, 1999. "Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung," Schmalenbach Journal of Business Research, Springer, vol. 51(6), pages 579-598, June.
    2. Nenycz-Thiel, Magda & Romaniuk, Jenni, 2011. "The nature and incidence of private label rejection," Australasian marketing journal, Elsevier, vol. 19(2), pages 93-99.
    3. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    4. Babin, Barry J. & Griffin, Mitch, 1998. "The nature of satisfaction: An updated examination and analysis," Journal of Business Research, Elsevier, vol. 41(2), pages 127-136, February.
    5. Hwanyoung Kim & Sunran Jeon & Jongheon Kim, 2008. "ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom," Service Business, Springer;Pan-Pacific Business Association, vol. 2(4), pages 287-301, November.
    6. Friman, Margareta, 2004. "The structure of affective reactions to critical incidents," Journal of Economic Psychology, Elsevier, vol. 25(3), pages 331-353, June.
    7. Ikrame Selkani, 2018. "Festival Attractiveness Literature Review," International Journal of World Policy and Development Studies, Academic Research Publishing Group, vol. 4(9), pages 89-97, 11-2018.
    8. Taher, Ahmed & Leigh, Thomas W. & French, Warren A., 1996. "Augmented retail services: The lifetime value of affection," Journal of Business Research, Elsevier, vol. 35(3), pages 217-228, March.
    9. Chao-Hung Wang & Li-Chang Hsu & Shyh-Rong Fang, 2009. "Constructing a relationship-based brand equity model," Service Business, Springer;Pan-Pacific Business Association, vol. 3(3), pages 275-292, September.
    10. Li, Yi & Fumagalli, Elena, 2022. "Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge," Journal of Retailing, Elsevier, vol. 98(3), pages 412-431.
    11. Filippi, C. & Guastaroba, G. & Speranza, M.G., 2021. "On single-source capacitated facility location with cost and fairness objectives," European Journal of Operational Research, Elsevier, vol. 289(3), pages 959-974.
    12. Antioco, Michael & Coussement, Kristof, 2018. "Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias," International Journal of Information Management, Elsevier, vol. 38(1), pages 301-310.
    13. Wang, Jessie J. & Lalwani, Ashok K., 2019. "The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 580-596.
    14. Na Wang & Shuangying Chen & Lei Xiao & Feng Fu, 2021. "The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    15. Sarra, Annalina & Di Zio, Simone & Cappucci, Marianna, 2015. "A quantitative valuation of tourist experience in Lisbon," Annals of Tourism Research, Elsevier, vol. 53(C), pages 1-16.
    16. Khan, Kamran & Hameed, Irfan, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper 91773, University Library of Munich, Germany.
    17. Gaby Odekerken-Schröder & Bloemer Josée, 2002. "Constraints and Dedication as Drivers for Relationship Commitment: An Empirical Study in a Health-Care Context," Research Memorandum 078, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    18. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
    19. Seon Hee Kim & Se Ran Yoo & Hyeon Mo Jeon, 2022. "The role of experiential value, novelty, and satisfaction in robot barista coffee shop in South Korea: COVID-19 crisis and beyond," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 771-790, September.
    20. Yanchun Jin & Yoonseo Park & Jiaohui Yu, 2019. "An Assessment Model for Evaluating Asymmetric Effects of Attribute-Level Performance on Satisfaction," Sustainability, MDPI, vol. 11(16), pages 1-18, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-8:p:144-152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.