IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i14p119-130.html
   My bibliography  Save this article

Strategic Orientation of Small Business Entrepreneurs: A case of Female Entrepreneurs in Indigenous Medicine sector in Sri Lanka

Author

Listed:
  • Premarathne WG*

    (Faculty of Management, and Finance, University of Colombo, Sri Lanka)

Abstract

This study examines the strategic orientation of female entrepreneurs in indigenous medicine sector in Sri Lanka using Miles and Snow strategic typology. The overarching objective of the study is to understand how strategic orientation of Sri Lankan indigenous female entrepreneurs in indigenous medicine sector affects innovation and differentiation and to recognize most common strategic orientation in the sector. Although indigenous sector is globally regarded for producing high quality products with genuine species, yet firms in the sector is less in its competitiveness. Quantitatively, analysing data collected from forty five Ayurveda firms, the study found that defender type is the most prevalent orientation. Further, it was found that some are reactive type and hesitant to change their practices. Moreover, findings show that they lack in innovation and differentiation thereby achieving a poor performance.

Suggested Citation

  • Premarathne WG*, 2024. "Strategic Orientation of Small Business Entrepreneurs: A case of Female Entrepreneurs in Indigenous Medicine sector in Sri Lanka," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(14), pages 119-130, November.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:14:p:119-130
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-14/119-130.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/strategic-orientation-of-small-business-entrepreneurs-a-case-of-female-entrepreneurs-in-indigenous-medicine-sector-in-sri-lanka/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    2. Gatignon, Hubert & Robertson, Thomas S, 1985. "A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 849-867, March.
    3. Paul Geroski & Steve Machin & John Van Reenen, 1993. "The Profitability of Innovating Firms," RAND Journal of Economics, The RAND Corporation, vol. 24(2), pages 198-211, Summer.
    4. Robert D. Dewar & Jane E. Dutton, 1986. "The Adoption of Radical and Incremental Innovations: An Empirical Analysis," Management Science, INFORMS, vol. 32(11), pages 1422-1433, November.
    5. Rajaram Veliyath & Stephen M. Shortell, 1993. "Strategic Orientation, Strategic Planning System Characteristics And Performance," Journal of Management Studies, Wiley Blackwell, vol. 30(3), pages 359-381, May.
    6. Erkut Altindag & Cemal Zehir & A. Zafer Acar, 2011. "Strategic Orientations and Their Effects on Firm Performance in Turkish Family Owned Firms," Eurasian Business Review, Eurasia Business and Economics Society, vol. 1(1), pages 18-36, Spring.
    7. Noel Capon & John U. Farley & Scott Hoenig, 1990. "Determinants of Financial Performance: A Meta-Analysis," Management Science, INFORMS, vol. 36(10), pages 1143-1159, October.
    8. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    9. Cohen, Kalman J & Cyert, Richard M, 1973. "Strategy: Formulation, Implementation, and Monitoring," The Journal of Business, University of Chicago Press, vol. 46(3), pages 349-367, July.
    10. Jeffrey S. Conant & Michael P. Mokwa & P. Rajan Varadarajan, 1990. "Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study," Strategic Management Journal, Wiley Blackwell, vol. 11(5), pages 365-383, September.
    11. Erkut Altindag & Cemal Zehir & A. Acar, 2011. "Strategic Orientations and Their Effects on Firm Performance in Turkish Family Owned Firms," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 1(1), pages 18-36, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Morgan, Robert E. & Strong, Carolyn A., 2003. "Business performance and dimensions of strategic orientation," Journal of Business Research, Elsevier, vol. 56(3), pages 163-176, March.
    2. Avci, Umut & Madanoglu, Melih & Okumus, Fevzi, 2011. "Strategic orientation and performance of tourism firms: Evidence from a developing country," Tourism Management, Elsevier, vol. 32(1), pages 147-157.
    3. Alok Kumar Singh & Jyoti Verma & Rajeev Verma, 2020. "Understanding Role of Market-orientated IT Competence and Knowledge Sharing Mechanism in Gaining Competitive Advantage," Global Business Review, International Management Institute, vol. 21(2), pages 418-435, April.
    4. Helmig, Bernd & Hinz, Vera & Ingerfurth, Stefan, 2014. "Extending Miles & Snow's strategy choice typology to the German hospital sector," Health Policy, Elsevier, vol. 118(3), pages 363-376.
    5. Annika Lorenz & Michael Raven & Knut Blind, 2019. "The role of standardization at the interface of product and process development in biotechnology," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1097-1133, August.
    6. Eric (Er) Fang, 2011. "The Effect of Strategic Alliance Knowledge Complementarity on New Product Innovativeness in China," Organization Science, INFORMS, vol. 22(1), pages 158-172, February.
    7. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
    8. Mahmutaj Lura Rexhepi & Krasniqi Besnik, 2020. "Innovation Types and Sales Growth in Small Firms: Evidence from Kosovo," South East European Journal of Economics and Business, Sciendo, vol. 15(1), pages 27-43, June.
    9. Arnold, Denis G. & Amato, Louis H. & Troyer, Jennifer L. & Stewart, Oscar Jerome, 2022. "Innovation and misconduct in the pharmaceutical industry," Journal of Business Research, Elsevier, vol. 144(C), pages 1052-1063.
    10. Manu, Franklyn A. & Sriram, Ven, 1996. "Innovation, marketing strategy, environment, and performance," Journal of Business Research, Elsevier, vol. 35(1), pages 79-91, January.
    11. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
    12. Christoph Grimpe & Wolfgang Sofka & Andreas P. Distel, 2022. "SME participation in research grant consortia—the emergence of coordinated attention in collaborative innovation," Small Business Economics, Springer, vol. 59(4), pages 1567-1592, December.
    13. Osman Gök & Sinem Peker, 2017. "Understanding the links among innovation performance, market performance and financial performance," Review of Managerial Science, Springer, vol. 11(3), pages 605-631, July.
    14. Jirjahn, Uwe & Kraft, Kornelius, 2006. "Do Spillovers Stimulate Incremental or Drastic Product Innovations? Hypotheses and Evidence from German Establishment Data," ZEW Discussion Papers 06-023, ZEW - Leibniz Centre for European Economic Research.
    15. Che-Ha, Norbani & Mavondo, Felix T. & Mohd-Said, Saad, 2014. "Performance or learning goal orientation: Implications for business performance," Journal of Business Research, Elsevier, vol. 67(1), pages 2811-2820.
    16. Banerjee, Shantanu & Venaik, Sunil & Brewer, Paul, 2019. "Analysing corporate political activity in MNC subsidiaries through the integration-responsiveness framework," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    17. Rhys Andrews & George A. Boyne & Jennifer Law & Richard M. Walker, 2012. "Strategic Management and Public Service Performance," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-34943-8, December.
    18. Bienmali Kombate & Muganga Emmanuel & Kouadio Konan Richard, 2021. "The Implication of the Strategic Implementation Style and Middle Management Effort in Public Organization Strategic Management Implementation and Its Organizational Performance," Journal of Public Administration and Governance, Macrothink Institute, vol. 11(1), pages 125-125, December.
    19. Natalia Strobel & Jan Kratzer, 2017. "OBSTACLES TO INNOVATION FOR SMEs: EVIDENCE FROM GERMANY," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-28, April.
    20. Laforet, Sylvie, 2008. "Size, strategic, and market orientation affects on innovation," Journal of Business Research, Elsevier, vol. 61(7), pages 753-764, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:14:p:119-130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.