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The Influences of Institutional Logics Dynamics on Organizational History: the Case of Veiling Holambra Cooperative


  • Maisa Gomide Teixeira

    (Universidade Federal do Mato Grosso do Sul - UFMS)

  • Karina De Dea Roglio

    (Universidade Federal do Paraná - UFPR)


The objective of this paper is to analyze the influences of institutional logics dynamics on the decisions about structural changes adopted by an agricultural cooperative. The literature review was based on the concept of institutional logics and on some peculiarities of the administration of cooperative organizations. We argue that these organizations are hybrids and, as such, report to institutional complexity adopting practices and beliefs consistent with characteristics of more than one institutional logic. In this sense, we draw upon an empirical study, based on a qualitative case study and oral history at Veiling Holambra Cooperative. The field work relied on semi structured interviews, non-participant observations and document analysis. Thus it was possible to identify in the history of the cooperative, from 1948 to 2011, elements that relate to different institutional logics. The paper reinforces logics as non- excludent and contributes for a better understanding of the hybridism phenomenon in organizations. Furthermore, it provides conditions for organizations to revaluate the apparent contradiction between practices with a social purpose and market oriented practices.

Suggested Citation

  • Maisa Gomide Teixeira & Karina De Dea Roglio, 2015. "The Influences of Institutional Logics Dynamics on Organizational History: the Case of Veiling Holambra Cooperative," Brazilian Business Review, Fucape Business School, vol. 12(1), pages 1-35, January.
  • Handle: RePEc:bbz:fcpbbr:v:12:y:2015:i:1:p:1-35

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    References listed on IDEAS

    1. Mary Ann Glynn & Michael Lounsbury, 2005. "From the Critics' Corner: Logic Blending, Discursive Change and Authenticity in a Cultural Production System," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1031-1055, July.
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