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Investigating consumer preferences in selecting buffet restaurants in Davao region, Philippines

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  • Dunhill Z. Bilog

    (Accountancy & Business Administration Program University of the Immaculate Conception, Bonifacio Street, Davao, Philippines)

Abstract

The buffet restaurant industry players in Davao region of the Philippines have contributed to economic growth. However, with the influx of national buffet restaurants, the need to revisit the focus of the homegrown buffet restaurant owners and managers has become apparent. Along this is the need to look into the preferences of the buffet restaurant consumers and the segments that patronize the industry. This study primarily sought to identify the attributes consumers in Davao region would look for in a buffet restaurant. It employed an experimental research design where conjoint analysis as a technique was used. Buffet restaurant profiles were generated based on the attributes of types of food, quality of food, price, and cleanliness. These were rated by the respondents. For uncovering the segments, a two-step cluster analysis was utilized. The results of the study indicate that buffet restaurant consumers in the region placed the highest utility on cleanliness. Both junior and senior professionals have the same order of priority as regards the four buffet restaurant attributes. However, the utility values differ. Moreover, three consumer groups, namely single junior professional oriental food lovers, married junior professional oriental food lovers, and married senior professional oriental food lovers were uncovered. These results could prove helpful to buffet restaurant owners and managers in coming up with sustainable service designs and appropriate positioning strategies.

Suggested Citation

  • Dunhill Z. Bilog, 2017. "Investigating consumer preferences in selecting buffet restaurants in Davao region, Philippines," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(5), pages 221-233.
  • Handle: RePEc:apb:jabsss:2017:p:221-233
    DOI: 10.20474/jabs-3.5.2
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    References listed on IDEAS

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    1. Waldfogel, Joel, 2008. "The median voter and the median consumer: Local private goods and population composition," Journal of Urban Economics, Elsevier, vol. 63(2), pages 567-582, March.
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    Cited by:

    1. Eduardo Andrés Guzmán Barquet, 2019. "Analysis of the Consumer Behavior of the Members of the Savings and Credit Cooperatives for the Integration of Electronic Financial Services in the City of Guayaquil," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(5), pages 303-311.
    2. Monika Garai-Fodor, 2019. "Values-Based Food Consumer Behavior Patterns Among the Z Generation in Terms of Health Nutrition," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 53-62.
    3. Islame EL Fikri & Salah Koubaa & Lhacen Belhcen, 2019. "The Motivations to Engage in Sharing Economy: A Case Study of Uber Morocco," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(5), pages 272-281.
    4. Wen-Cheng Lu & Shieh-Liang Chen & Wen-Hong Chiu & Kuo Pin Li, 2018. "A study investigating the stage-by-stage pre-order platform strategies taking online pre-order catering platforms for example," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(6), pages 239-250.
    5. Kuo-Pin Li* & Shieh-Liang Chen & Wen-Hong Chiu & Wen-Cheng Lu, 2019. "Strategies of Reduce Customer’s No-show Probability at Restaurants," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(1), pages 145-152, 01-2019.
    6. Gabriela O. Chiciudean & Rezhen Harun & Iulia C. Muresan & Felix H. Arion & Daniel I. Chiciudean & Garofita L. Ilies & Diana E. Dumitras, 2019. "Assessing the Importance of Health in Choosing a Restaurant: An Empirical Study from Romania," IJERPH, MDPI, vol. 16(12), pages 1-15, June.
    7. Nicoleta Andreea Neacu, 2018. "The In uence of Design Elements in Choosing Products on the SweetsMarket for Children," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(6), pages 283-290.
    8. Tokarev Boris E. & Shkarovskiy Sergey I., 2018. "Marketing of Innovative startup," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(3), pages 91-100.

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