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The Role Of Strategy In Achieving Performance And International Recognition – The Case Of Romanian Advanced Research Universities


  • Ruxandra CIULU

    () („Alexandru Ioan Cuza” University of Iasi, Romania)

  • Olesia MIHAI

    () („Alexandru Ioan Cuza” University of Iasi, Romania)


The paper addresses the issue of strategy in higher education, applied to a group oftop Romanian public universities. After reviewing the concepts of strategy (and its related sub-concepts), performance and internationalization, the authors briefly analyze the websites of the twelve Romanian universities included in the category ‘advanced research and education’. The study assesses the chances of Romanian universities to be included in the category of ‘top universities worldwide’ and concludes that analyzed universities need to, at least, double their scores in order to increase their chances to enter international rankings. Finally, two very popular instruments (SWOT, benchmarking) are briefly presented and suggested to be applied in higher education.

Suggested Citation

  • Ruxandra CIULU & Olesia MIHAI, 2012. "The Role Of Strategy In Achieving Performance And International Recognition – The Case Of Romanian Advanced Research Universities," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 137-157, June.
  • Handle: RePEc:aic:revebs:y:2012:i:9:ciulur

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    References listed on IDEAS

    1. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    2. Tommaso Agasisti, 2011. "Performances and spending efficiency in higher education: a European comparison through non-parametric approaches," Education Economics, Taylor & Francis Journals, vol. 19(2), pages 199-224.
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    More about this item


    HIGHER EDUCATION; Romania; strategy; performance; university;

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General


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